Thai show is go
The first part of the 6th edition of the Thailand Yacht Show will be staged in Pattaya, in the Gulf of Thailand, with the second to follow in Phuket later in the year.
10 February 2022
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The government-initiated Thailand Yacht Show 2022, running 7 to 10 April, will be the first boat show in Asia for over two years – a welcome event that the whole industry has been eagerly looking forward to.
Sales of yachts have skyrocketed in Asia during the pandemic, and Thailand is no exception, with the local market having at last woken up to the pleasure and safety of the boating lifestyle.
In record numbers, people from Bangkok and other major cities have flocked to the easily accessible waters and islands around Pattaya.
Thai dealers and distributors of the world’s best-known boating brands, as well as a steadily increasing number of local boat builders, suppliers, and service companies, want to capitalise on this new market on the Eastern Seaboard and the Thai Riviera.
The long-awaited 6th edition, postponed from January 2021, and all future annual editions will take place in two venues at different times of the season.
The Gulf of Thailand event in Pattaya will focus mainly on production yachts, with as many superyachts as are available in the area.
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The Phuket event, which will take place in December at the beginning of the following high season, will similarly cover the whole industry but will have a major focus on the fleet of foreign-owned superyachts that are expected to arrive from November to spend the winter chartering in Thailand in future – thanks to the new superyacht charter license.
The two shows between them will attract thousands of newly interested boat buyers from Bangkok and yacht charterers from all over the world when the pandemic finally passes and the hundreds of businesses that make up the leisure boating industry community Thailand and the region.
Since 2016, the Thailand Yacht Show has provided a professional platform for the world’s major boating brands, brokers, dealers, suppliers, and leisure marine service providers, as well as the luxury lifestyle products that complement the yachting world and the people who frequent it.
Industry leaders can meet plenty of new buyers from the newly interested but so far uninitiated affluent lifestyle-seekers, and at the same time, expand their business network in Southeast Asia.
The 2022 Pattaya edition is already showing all the signs of seeing significant numbers of qualified visitors coming for the weekend, mainly from Bangkok (who, by and large, haven’t wanted to travel to the various boat shows in Phuket in the past).
Special features will include the re-furbished Ocean Marina Yacht Club, a diving exhibition, live sailing, and boating experiences, plus sea trials on high-quality charter yachts.
Organisers state that exhibiting at the Thailand Yacht Show affords brands and businesses a unique opportunity for visibility and credibility.
“Whether you’re looking to establish your presence in the region or expand your business in this rapidly developing new market, TYS provides a powerful platform for meeting new customers, reaching out to your existing clientele and helping you to build a more established and prominent business.”
As well as the exceptional line-up of yachts – 22 have already been booked in and over 50 are expected – there will be luxury products on display, plus an extensive program of family-friendly activities spanning the entire weekend. Visitors and exhibitors alike can look forward to live music, entertainment, various water sports, helicopter rides, and diving instruction.
The two-show format will make the Thailand Yacht Show bigger, more representative of the whole of the industry, and far more easily accessible to visitors from all over Thailand and exhibitors from all parts of the industry. Thailand is the natural destination for the Asian Yachting Lifestyle Community, and TYS is the long-term marketing platform for the region’s yachting industry.
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