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Lead dealer

Simpson Marine now represents Fairline Yachts throughout China.

10 February 2022

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Simpson Marine has taken over the entire China region as Fairline Yachts’ exclusive dealer. First announced as a dealer in 2018, the partnership has gone from strength to strength. With an increasing number of yacht deliveries and a growing love for the brand across Asia, the dealership now extends from Hong Kong and South-east Asia to North Asia.

The leading yacht sales and services company in Asia, Simpson Marine has nearly four decades of experience and 12 offices in seven countries. It will now sell Fairline from Sanya in Hainan, Shenzhen, and Shanghai, with the offices collectively being known as Fairline China.

Richard Allen, Group General Manager at Simpson Marine said, “We’re very excited about this new development with Fairline. This market segment is very active, and Fairline is perfectly positioned to appeal to its growing number of customers.

“Fairline is always well-received here, particularly its high-quality yachts across the 40 to 70-foot range. With multiple options and configurations, with Fairline, we can ensure we can deliver the perfect yacht for every client,” continued Allen.

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Fairline’s Chief Executive Officer Paul Grys commented, “Extending Simpson Marine’s representation of Fairline is the next natural step in our ongoing relationship. The business is well established in the region and has a proven track record of delivering our yachts to their customers.

“Our two brands align perfectly with our shared core values and high standards, and we look forward to seeing the partnership continue to flourish and our brand thrive across this region.”

Allen added, “We have recently delivered a new Targa 45 GT into Shanghai and have more models arriving throughout 2022. The first of which is the recently announced flagship Squadron 68 landing in Hong Kong next month, and this marks a promising start to our expansion with the brand.”

This news comes after Simpson Marine announced its best year to date, with the delivery of a record-breaking 135 new and pre-owned yachts in 2021.

 

fairline.com
simpsonmarine.com

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