Princess’ APAC appointment

Luxury superyacht manufacturer, Princess Yachts, has announced Andrew Pitchford as the new General Manager of Asia Pacific.

Photography by Princess Yachts

10 May 2017


Having grown up in and around the boating and yacht chartering businesses in the UK, with an impressive understanding of the Plymouth-based brand, it isn’t hard to understand why Princess Yachts has given Andrew the nod – coming in the form of the General Manager of Asia Pacific.

Following two years with Overfinch in Central London (a premium brand in custom Land Rover and Range Rover vehicles), Andrew is excited to rejoin the marine industry and in particular, Princess. Our network in the Asia Pacific region has made great inroads into expanding our presence and market share over recent years, and we look forward to continuing the good work with Andrew on the team.

Former General Manager, Sean Stratton, left Princess Yachts to take on a role within a growing family business. The Princess family are sad to see him go but, of course, wish him all the best for the future – he’ll always remain a good friend of Princess.

In other Princess news, a three-year sponsorship deal has recently been struck between Bentley Motorsport and Princess Yachts, which will see the two global brands partner together in exciting motorsport activities around the world.

This partnership brings together two British brands that epitomise performance, elegance and luxury, mixing cutting-edge technology with traditional craftsmanship.


Make sure you check back at OceanLIVE for more Princess news. The upcoming Ocean magazine edition (#73) will also feature a review of the glamorous Princess 49.


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