Fairline Yachts has announced the hiring of James Powell as Sales Director. Bringing more than 35 years of experience to the role, Powell returns to Fairline Yachts, having sold his first Fairline at the Southampton Boat Show back in 1984 and worked for the brand for several decades since.

Most recently, Powell has been running sales operations at Princess Poole.

Powell has previously worked for two Fairline dealers and was part of the UK Fairline distributorship before joining the factory in 2005 where he looked after the extensive dealer network in the EMEA region for a decade.

In his new role, James will be responsible for managing and developing the brand’s global dealer network and developing the sales pipelines around the world.

“He has invaluable experience and understanding of the brand, the sales network and the leisure marine industry and is an important addition to the senior management team at Fairline,” said the boatbuilders in a statement.

“I am delighted to return to Fairline,” commented Powell.