Skip to content

Advertisement

Advertisement

X-twitter Facebook Instagram Linkedin

MENU

  • Home
  • Live News
  • Ocean TV
  • Current issue
  • Subscribe
  • Home
  • Live News
  • Ocean TV
  • Current issue
  • Subscribe

Luna Rossa and Pirelli seal new partnership for the 38th America’s Cup.

  • Back to article page

Pirelli on board

Luna Rossa and Pirelli seal new partnership for the 38th America’s Cup.

21 May 2025

Advertisement

The collaboration will focus on virtualisation, artificial intelligence and advanced materials.

Pirelli is once again partnering with Luna Rossa team for the 38th America’s Cup, joining the Italian challenger as Official Sponsor and Technical Partner, supporting the team in developing cutting-edge technological solutions.

The new alliance between Luna Rossa and Pirelli will centre on virtualisation, a methodology fine-tuned by Pirelli in Formula 1 that helps reduce development times, the use of physical prototypes and environmental impact. This approach also allows the sailing team to predict the behaviour of materials designed together under the typical loads and stresses of high-performance racing yacht.

Advertisement

thumb img
Luna Rossa and Pirelli seal new partnership for the 38th America’s Cup.
thumb img
Max became Skipper and Team Director of Luna Rossa Prada Pirelli during the San Francisco event and has been leading the team since 2013.
thumb img
In January 2025, the Italian President, Sergio Mattarella, welcomed the Luna Rossa Prada Pirelli team and the Italian Sailing Federation (FIV).
thumb img
The women’s and youth crews, winners of their respective events in Barcelona AC37.

Additional areas of technological collaboration include modeling and implementation of artificial intelligence and data management systems, along with research into innovative materials, a field in which Pirelli has longstanding, globally recognised expertise.

“We are delighted to be alongside Luna Rossa once again and will be there with the passion and dedication that have distinguished this partnership since the beginning,” said Marco Tronchetti Provera, Executive Vice Chairman of Pirelli.

“We believe deeply in this project, which strengthens our brand and offers great international visibility, allowing us to convey shared values, such as Italian-ness, technological challenge, competition, teamwork and the balance between power and control.

“This time, as before, our contribution will not be lacking in terms of technology and research. We will meet the challenges of this edition with the same excitement and involvement as always. Above all, doing so in an extraordinary city like Naples known for its beauty, culture and atmosphere, which we are certain will help make this edition truly special.”

Max Sirena, Skipper and Team Director of Luna Rossa added, “We’re very pleased to have Pirelli back with us. Their renewed presence is a strong sign of trust in our team and the work we’ve done so far.

“As Official Sponsor and Technical Partner Pirelli will play a key role in the development of this campaign, contributing years of experience and technical know-how in multiple innovation-driven fields. Pirelli is a long-time partner with whom we share core sporting and ethical values, and we’re excited to continue our collaboration.”

americascup.com
lunarossachallenge.com

Let us know what you think on socials

Advertisement

Advertisement

Advertisement

Previous Article

Charter champions

Next Article

Bee kind
X-twitter Facebook Instagram Linkedin
  • Live News
  • Ocean TV
  • Current issue
  • Subscription
  • About us
  • Live News
  • Ocean TV
  • Current issue
  • Subscription
  • About us
  • Advertise
  • Sitemap
  • Privacy Policy
  • Contact us
  • Advertise
  • Sitemap
  • Privacy Policy
  • Contact us

Want the latest yachting news?
Sign up to our newsletter today!

© 2026 Ocean Media | Design & Marketing by DRYVE
X-twitter Facebook Instagram Linkedin
  • Live News
  • Ocean TV
  • Current issue
  • Subscription
  • About us
  • Live News
  • Ocean TV
  • Current issue
  • Subscription
  • About us
  • Advertise
  • Sitemap
  • Privacy Policy
  • Contact us
  • Advertise
  • Sitemap
  • Privacy Policy
  • Contact us

Want the latest super yacht news? Sign up to our newsletter today!

© 2026 Ocean Media Design & Marketing by DRYVE
  • Home
  • Live News
    • Boats
      • Brokerage
      • Design
      • New Builds
      • Profiles
      • Reviews
      • Tenders
    • Destinations
      • Charter
      • Cruising
      • Luxury
      • Travel
    • Events
      • America’s Cup
      • Awards
      • Boat shows
      • Regattas
      • Social
    • Indulgence
      • Emporium
      • Momentum
      • Trends
      • Waterfront
    • Industry
      • Company
      • Environmental
      • International
      • Profile
      • Regional
    • Products
      • Hardware
      • Technology
      • Toys
  • Ocean TV
    • Boats
      • Boat Review
    • Destinations
      • Captain’s Log
      • Captain and crew
    • Indulgence
      • Chefs on Board
    • Events
      • America’s Cup
      • Sailing
      • SailGP
    • Industry
      • Environmental
      • Owners
    • Products
      • Ocean Club
  • Current issue
  • Subscribe
  • Ocean Club
  • About us
X-twitter Facebook Instagram Linkedin

Don't miss out!

Subscribe to our newsletter for yachting news, reviews and events.