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Princess Yachts launches Princess Genuine to supply and support owners, captains and engineers worldwide.

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Parts investment

Princess Yachts launches Princess Genuine to supply and support owners, captains and engineers worldwide.

03 June 2026

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created to support Princess yacht owners, captains, engineers, refit projects and service professionals worldwide.

Now live, Princess Genuine gives customers direct access to authentic Princess parts, components and accessories sourced directly from the shipyard, helping them maintain, repair, preserve and upgrade their yachts with complete confidence.

Every Princess yacht is the result of thousands of hours of craftsmanship, engineering and precision manufacturing.

With approximately 80 percent of every yacht built in-house, the team at Princess Yachts possesses in-depth knowledge of the design, specification and performance requirements of every yacht it creates.

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Princess Genuine gives customers direct access to authentic Princess parts, components and accessories.
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Princess Genuine has been developed to help customers care for their yachts using genuine OEM parts engineered to exact Princess specifications.
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More than an ecommerce platform, Princess Genuine represents a long-term investment in lifecycle support.

Princess Genuine has been developed to help customers care for their yachts using genuine OEM parts engineered to exact Princess specifications.

From replacement hinges, catches and fittings to specialist components and technical accessories, the platform simplifies the process of sourcing trusted spare parts for servicing, refit and repair work. By purchasing directly from Princess, customers benefit from guaranteed compatibility and fit, trusted quality and performance standards, direct access to factory expertise, and simplified maintenance and servicing support.

More than an ecommerce platform, Princess Genuine represents a long-term investment in lifecycle support, helping ensure Princess yachts can be maintained and refitted to the highest standards for years to come, while supporting the long-term value of each yacht.

Will Green, CEO of Princess Yachts commented, “Behind every Princess yacht is an enormous amount of engineering, craftsmanship and technical expertise and Princess Genuine gives customers direct access to the original parts that keep those yachts performing at their best.

Whether it’s a service team completing maintenance, a refit project underway, or an owner carrying out smaller jobs themselves, customers can now source genuine Princess parts with complete confidence.”

The launch reflects Princess Yachts’ continued investment in owner experience and customer support, ensuring yachts can be maintained to the highest standards for years to come.

princessyachtsgenuine.com
princessyachts.com.au

 

 

 

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