Keen focus

Benetti Yachts has announced its focus on the Asia-Pacific region is bearing fruit following reports that a record number of new sales have been made to Australian buyers over the last three years.

According to a press release supplied by Benetti Yachts, these three years have contributed €260 million (AU$415,800,079), with the region now accounting for roughly a quarter of the brand’s global sales. 

“We see the Australian and New Zealand markets aligned and even exceeding the global reaction to the pandemic with a huge surge in demand not only for yachts, but moreover the design for new yachts,” said Benetti Yachts Asia–Pacific General Manager Peter Mahony. 

“Australians have a unique culture and passion for adventures and the outdoors, which makes yachting an ideal leisure pursuit to enjoy Australia’s pristine waters and breathtaking scenery. Benetti views Australia as a key future superyacht charter hotspot,” he added. 

“While each yacht is personalised to a buyer’s exact requirements, we see Australian buyers identifying the lifestyle-focused layout and features of Benetti’s Oasis Deck and the incredible versatility of the B.Yond 37M series as perfect for the region.”