Penthouse for paws

What does a dog do in a luxury hotel, you ask? Simple. They live. They thrive. They roll about on a premium orthopaedic memory foam bed (courtesy of the ever-stylish Dog Friendly Co., landing August 14 like a chew-toy shaped comet). They sip from designer Frank Green bowls, because obviously ceramic is so last season. And yes, they dine on hand-delivered meals from The Nosh Project that likely contain more omega-3s and antioxidants than anything you’ve eaten this week.

The cost? Just $120 per stay, which, if you do the math, is roughly the price of your dog’s monthly wardrobe, but with free wellness aura included. Oh, and $5 from each booking goes to Sydney Dogs & Cats Home, meaning this isn’t just indulgent, it’s philanthropic. Sir Chewbacca would approve.

V.I.Pooch is for the modern pet parent who believes their dog deserves better linen than they do,” says Jacob Knero, Ovolo’s Senior Marketing Executive and apparent High Priest of Pup Decadence.

““We’ve sourced the best brands in the business to make sure dogs experience the same luxury, delight, and stylish eccentricity as their humans.”

Because, after all, if your Maltese can’t get a curated in-room wellness kit, what is even the point of travel anymore?

One night in Woolloomooloo

To mark this moment of fur-lined triumph, Ovolo Woolloomooloo will host a proper International Dog Day bash, where the cocktails are likely named after breeds, and the goodie bags could start a black-market bidding war in Surry Hills.

Expect giveaways, dog brand activations, and the kind of joyous barking that only happens when treats are artisanal and humans stop trying to dress dogs like elves.

Final thoughts from a dog’s diary

At the end of the day, what Ovolo’s offering is a fully immersive, meticulously curated canine escape fantasy, where pups are not only welcome they’re worshipped. And let’s face it, they deserve it. Dogs ask so little of us, and we reward them with vet bills and raincoats. It’s about time we gave them a stay worthy of their eternal devotion.

So whether your pooch prefers a full-body massage after a day of boutique sniffing or simply wants to nap in style while you raid the minibar, the new V.I.Pooch experience is their moment. And you, lucky human, get to come along for the ride.

Just try not to be jealous when the bellhop gives your dog the warm towel and a welcome cookie.

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