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Arcadia Yachts has appointed Federico Peruccio as its new Marketing and Communication Director, bolstering the company’s strategic vision.
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Federico Peruccio has joined Arcadia Yachts as the new Marketing and Communication Director. He brings with him more than 15 years of experience in strategic communication, developed through roles at publicly listed companies and premium brands. His background also includes the luxury, industrial and yachting sectors, together with time in senior leadership roles.
Commenting on the appointment, Ugo Pellegrino, CEO and founder of Arcadia Yachts said, “I am proud to welcome Federico Peruccio, who will make a significant contribution to the ongoing evolution of our brand.
“His broad experience in high-profile environments will further strengthen our positioning in international markets.”
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Throughout his career, Peruccio has gained increasingly senior experience within some of the leading groups in the yachting industry, including Ferretti Group and Groupe Beneteau.
He has led brand evolution and repositioning projects, managed communications related to stock market listings, and supported corporate transformation processes, contributing strengthening reputation and stakeholder engagement in complex and constantly evolving environments.
Joining a company whose values I deeply share is a privilege,” commented Federico Peruccio. “Arcadia Yachts has anticipated a vision of yachting built around a new lifestyle on board, one defined by a slower pace and a genuine connection with both people and nature.
“It is a strong and distinctive identity that I look forward to helping enhance and communicate.”
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