X marks the spot

Stay behind the iconic Kings Cross Coke sign.

15 February 2024


Nestled cunningly behind the iconic neon Coca-Cola sign, Hotel Indigo Sydney Potts Point seems to have sprung up like a well-dressed interloper in King’s Cross, offering its curious travellers a front-row seat to the area’s relentless, round-the-clock hospitality and entertainment.

The grand reveal of this 105-room emporium marks a new chapter in the property’s history. Thanks to the whimsical vision of the Pro-invest Group, this multi-million-dollar refurbishment pays homage to the Kings Cross area – a neighbourhood that has been a magnet for every creative, reveller, and wandering minstrel for the better part of a century.

In a nod to the area’s scandalously colourful past, present, and future, guests are thrust into a theatrical lobby where the art collection alone is a spectacle – from dance projections that spring to life like nocturnal phantoms, to a photographic portrait wall that’s a who’s who of stage crashers, local and otherwise. And for an added twist, guests can play DJ with vintage vinyl records, because why not?


The playfulness extends to the guest room floors, where the lenticular signage and commissioned artwork pay a tribute to the local cabaret and drag show scene.

Rooms and suites boast views of either the city, Sydney Harbour or neon-lit streetscapes – each furnished with a creativity that might make even the most sober guest feel slightly tipsy.

And then there are the minibars, stocked as if preparing for an apocalypse of thirst. For those nursing the aftermath of the night before, an all-day in-room breakfast menu promises salvation. And let’s not forget the local designer bathrobes and Biology care amenities – because nothing says recovering in style quite like them.

Adding to the local flavour is renowned Sydney chef Luke Mangan with his new restaurant and bar Luc-san. This streetside French Izakaya is another act in the revival of the site, placing Hotel Indigo guests right next to Potts Point’s latest hotspot. And if venturing outside is too much effort, room service from the French-Japanese menu is just a call away.

For those early risers or late loungers, The X Café is the perfect spot. Tucked away in the hotel lobby, it’s a bijoux-sized café that caters from dawn to dusk, serving everything from eye-opening lattes to lunchtime nibbles.

To ensure guests don’t miss out on any of the local activities, curated neighbourhood guides are on hand. These guides promise a journey through Potts Point’s bistros, boutiques and galleries by day, and its bars, clubs, and theatres by night – all starting from the hotel’s very own doorstep on Kings Cross Road.

Hotel Indigo Sydney Potts Point, joining its brethren in Melbourne, Brisbane and Adelaide, stands as a testament to the brand’s penchant for drawing inspiration from the local neighbourhood. It’s a place where the vibrant atmosphere is not just provided but practically leaps out and drags guests into the fray. Welcome to the Hotel Indigo experience – a stay here is less a quiet getaway and more an entry into a world where the walls might just talk back.



  • Advertisement

  • Advertisement

  • Advertisement