World-first Porsche tower

Miami has welcomed the iconic automotive brand's first foray into prestige property, in the form of the Porsche Design Tower Miami.

Photography by John Parra/Getty Images for Porsche Design

21 March 2017


Porsche has celebrated its first foray into prestige property with the opening of the Porsche Design Tower Miami, complete with revolutionary automobile elevator lift system.

The Porsche Design Tower Miami, one of the world’s most highly-anticipated luxury high rise developments, has come to life, creating an unmistakable architectural and engineering masterpiece.

Gil Dezer, president of Dezer Development, and Jan Becker, CEO of Porsche Design Group, commemorated the Grand Opening of the first-of-its-kind Porsche Design Tower with an exclusive event held on Saturday 18 March in Sunny Isles Beach, Florida.

Representing Porsche Design’s first foray into residential real estate, the landmark Porsche Design Tower Miami reflects the brand’s hallmarks of functional design, technical innovation, forward-thinking and iconic style.


Undeniably striking from the outside, the 60-storey tower’s most noteworthy feature will be a patented, revolutionary automobile elevator lift system – “the Dezervator” – that whisks both residents and their vehicles up to their luxurious home in the sky.

“It is an especially proud and remarkable moment to debut the first-ever Porsche Design Tower,” said Dezer.

“Simply put, there is no other building in the world with the same level of groundbreaking ingenuity and superlative quality as Porsche Design Tower Miami. This iconic tower has not only redefined Miami’s skyline, but residential luxury as we know it.”

Jan Becker, CEO of Porsche Design Group said “To see the first-ever Porsche Design Tower in Miami in its final stage is mind-blowing. The functional design, which encapsulates the DNA of the Porsche Design brand, will accompany the residents in all areas of their daily life and will enable them to live a unique and innovative experience, which is characterized by the blend of function and technology.

“We are very proud to celebrate the Grand Opening of the Porsche Design Tower Miami together with our partner Gil Dezer.”

The completion of the iconic tower was no small achievement, much in part to Porsche Design Tower Miami’s automated car elevator system. The complexities of the car lift system presented a host of first-of-a-kind engineering and construction challenges for the Porsche Design Tower Miami developer and engineers.

By successfully overcoming them, the “Dezervator” has not only brought parking technology to a next stage of evolution, it has re-shaped condominium living, with the ability to have your vehicle literally at your front door.

The automobile lift system is only one of the tower’s over-the-top, luxurious amenities, which also include plunge pools and outdoor summer kitchens on the balconies of almost every unit. This is a first in Miami and is a feature typically reserved only for the most elite penthouses. Miami-based Coastal Construction Group was Porsche Design Tower Miami’s general contractor.

Other building amenities include a state-of-the-art spa equipped with Vichy showers, a Sunset Terrace complemented with twin over-sized spa tubs, and oceanfront ballroom and multipurpose clubrooms.

The clubrooms include a movie theatre with new release capability and game room complete with racing and golf simulators. The building will also have available a ‘Car Concierge’ who will tend to a resident’s vehicle, by assisting with regular maintenance, tire rotations, washing and other services.

International VIP guests received an exclusive glimpse into the world of unsurpassable features, sophisticated design and innovative technology present at Porsche Design Tower Miami. Special access was granted to the tower’s private oceanfront restaurant, world-class spa and amenities.

The unforgettable evening was capped off with an electrifying surprise musical performance and entertainment acts, highlighting the unrivalled lifestyle at Porsche Design Tower Miami.

With its estimated sellout of about US$840 million, 126 of the tower’s 132 units have been sold. Of the six remaining units, one is a 19,403 square foot penthouse listed at US$32.5 million. This extraordinary four-storey penthouse has space for up to 11 vehicles, all soaring 56 storeys high in the sky.




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