SunGod teams with SailGP

British eyewear brand SunGod has launched a sustainable sunglass range in a limited-edition collaboration with the Great Britain SailGP Team.

Photography by © C Gregory / Great Britain SailGP Team

07 July 2022


Leading British performance eyewear brand, SunGod, has announced the launch of their latest Limited Edition sunglasses range: the Great Britain Sail GP Team Sierras™.

Created by sailors for sailors, the newest collection from SunGod combines style, performance and sustainability for the perfect on-water eyewear.

Developed from their partnership with the Great Britain SailGP Team, who compete at the pinnacle of sailing, SunGod have adapted their best-selling Sierras™ to create the ultimate pair of carbon-neutral performance sunglasses for life on and around the water.

With feedback and input from sailing legend Ben Ainslie and his team of world class sailors, the Great Britain SailGP Team Sierras™ combine style and sustainability for maximum comfort and performance when racing, cruising or relaxing.

With a shared commitment to using their platforms to inspire and accelerate environmental innovation, SunGod are already proud to be helping the Great Britain SailGP Team excel, in particular through the Impact League, by supplying carbon neutral eyewear for the team.


The new Limited Edition Sierras™ will go further by supporting the British team’s Protect Our Future campaign by donating 10 percent of revenue to the 1851 Trust, which aims to inspire change through sustainability and sport, increasing science capital and creating exciting educational experiences for 11- to 16-year-olds.

The Great Britain Sail GP Sierras™ combine Adventureproof® memory polymer Infinite™  Frames, sourced and manufactured from 100% recycled plastic – featuring the team’s design pattern and a Union Jack emblem – with market-leading 8KO® lens technology, to create a completely unique, high-performance sunglasses model.

Created from ultra-durable, lightweight materials, they offer 100-percent UVA and UVB protection, anti-fog technology, and are backed by an unrivalled Lifetime Guarantee, so if your SunGods do break – or you break them – SunGod will repair them free of charge.

Hannah Mills, Great Britain SailGP Team Strategist said, “It has been really exciting for us to collaborate with an eyewear brand that shares the same passion, goals and commitment to performance and sustainability.

“Beyond helping our team excel and compete for victory on the SailGP race track and Impact League, from the outset we wanted to work with SunGod to create stylish eyewear for sailors of all types that is better for our planet, combats our throwaway culture and supports the fantastic work of the 1851 Trust.”

“I’m really proud of the limited edition we’ve created together with their incredible product team. SunGod not only listened to our feedback and input, but worked tirelessly to adapt their world-class innovations, technology and benefits to create a very special range that I’m confident sailors will love.”

Ali Watkiss, co-Founder and CEO of SunGod added, “SunGod’s award-winning eyewear is already worn by the world’s top athletes, from F1 drivers, to World Champion snowsports athletes, to World Tour cyclists, and now the world’s best sailors.

“We’re therefore incredibly proud to release a Limited Edition range designed for the sailing community that perfectly marries our commitment to performance and sustainability. SailGP’s mission of Racing for a Better Future and SunGod’s mission to See Better are so aligned and we’re excited to see how sailors around the world respond to our newest eyewear.”



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