How do you promote subs and Triton internationally?
We run promotion through many different channels and types of media. Obviously our website is a strong information and brand base, but we communicate to our markets using all manner of social media, broadcast media, and both international and regional printed media, which is still a very valuable in terms of making our brand visible.
We feel it is important to understand both our global and regional markets, their differences and challenges.
Have you been to Australia previously?
Yes indeed! In terms of exploring the Australian market, we made our first visit to Sanctuary Cove and ASMEX last year after being kindly invited to visit there.
Additionally, our submersibles were here diving 300m into the Great Barrier Reef when Sir David Attenborough filmed his recent BBC series there.
Do you see it as a growth market? Why?
Again, expedition yachting and the desire the modern yacht owner has to move away from the traditional yachting of the Mediterranean is exactly why Triton sees Australia as a growth market.
Australia’s onshore and underwater beauty, sterling infrastructure and all the advances being made by entities such as AIMEX are really starting to put Australia firmly on the map for superyacht cruising, and hence submersible use. Additionally, Triton’s submersibles are ideal for Australian waters, being a benign and respectful way to explore Australia’s undersea environment, as they are electrically powered, non-polluting and non-invasive.
What will you be covering as speaker at ASMEX?
We will be covering submersible myths versus reality – giving participants an overview of what modern submersibles can do, where they can go and how easy they are to operate and maintain.
We will also talk about some of the exploration and amazing discoveries that have been made using these versatile vessels.
www.tritonsubs.com
www.asmex-conference.com.au