Sanlorenzo expands

Sanlorenzo Asia expands to become Sanlorenzo Asia-Pacific, strengthening its presence in Australia and New Zealand.

06 August 2024

Sanlorenzo Asia, a division of Simpson Marine has transformed into Sanlorenzo Asia-Pacific (Sanlorenzo APAC), coinciding with opening an office in Sydney.

This strategic move reflects the company’s commitment to serving the growing demand for yachts and related services in the Asia-Pacific region and follows Simpson Marine’s regional expansion under the ownership of Sanlorenzo SpA, taking place in early March 2024.

With the opening of the new sales office in Jones Bay Wharf in Sydney, Australia, the company is poised to elevate the yachting experience for discerning clients across this dynamic and mature market for luxury yachts and superyachts.

Richard Allen, Chief Operating Officer of Simpson Marine Group, expressed his enthusiasm, stating, “Australia represents a significant opportunity for Sanlorenzo – its stunning coastline, vibrant yachting community, and steadily increasing number of ultra-high-net-worth individuals (UHNWIs) make it an ideal hub for the brand with several Sanlorenzo yachts already based in the country.

Jo Howard, Nick Stratton and Richard Allen, Simpson Marine/Sanlorenzo, Ocean Media stand partners at the 2024 Sydney International Boat Show.

Bluegame BGX63 and Sanlorenzo SD90 will be officially premiering together with the Sanlorenzo Australia office opening later in 2024.

Richard Allen, Chief Operating Officer of Simpson Marine Group, says the yachting culture in Australia gives them confidence for the growth of Sanlorenzo.

Nick Stratton, Chief Sales Officer of Simpson Marine Group said they see immense potential in Australia as the Sanlorenzo Pacific Hub.

“As recently presented by the Superyachttimes.com during the first Asia-Pacific’s Superyacht Forum held in early June in Hong Kong, in 2024 there are 423 superyachts above 30-metres owned in Asia-Pacific region with 34 percent of them located in Australia and 5 percent in New Zealand. This is significantly more than the second largest market represented by Hong Kong at 22 percent.

“These numbers, along with a strong boating pedigree and yachting culture in Australia gives us confidence for the growth of Sanlorenzo in Australia and neighbouring New Zealand.”

Nick Stratton, Chief Sales Officer of Simpson Marine Group, added “We see immense potential in Australia as the Sanlorenzo Pacific Hub.

“Our tailored approach to yacht design and craftsmanship resonates with clients seeking bespoke solutions and yachts with long-range capacity and elevated lifestyle at sea. With our expanded presence and a wide range of yachts through Sanlorenzo (24 to 80-metres+) and sister brand Bluegame (13 to 24-metres), we’re well-positioned to meet their needs.

“With many years of experience in new and brokerage yacht sales, charter and services in Australia, Joachim Howard becomes Simpson Marine Australia Country Sales Manager effective immediately.

“Notable yachts to arrive in Sydney are the country’s first Bluegame BGX63 and the Sanlorenzo SD90 that will be officially premiering together with the Sanlorenzo Australia office opening later this year.

“Ahead of that, our team attended the Sydney International Boat Show, 1 to 4 August to consolidate the local team and officially launch the market expansion.”

In May 2024, Sanlorenzo launched the 50Steel, named Almax, and designed by Piero Lissoni and Zuccon International Project.

Bluegame BGX63 is a brilliant multi-purpose yacht that combines an exclusive design with cutting-edge technology and will soon arrive in Australia.

The SD90 is the newest model in Sanlorenzo's redesigned SD line, the shipyard's successful range of semi-displacement yachts.

Superyacht Sales in Australia: A Growing Market

Australia’s superyacht market has been on an upward trajectory, driven by economic prosperity, lifestyle preferences, and a love for the sea.

Key cities like Sydney, Melbourne, and the Gold Coast have witnessed increased interest in luxury yachts. The Great Barrier Reef, Whitsundays, and Kimberley region offer unparalleled cruising grounds, attracting yacht enthusiasts from the mainland Australia and international travellers around the world.

Sydney Boat Show 2024 and Beyond

Sanlorenzo APAC attended the Sydney Boat Show 2024 to meet customers and Sanlorenzo yacht owners.

Additionally, a major activation with Sanlorenzo and Bluegame yachts is set to take place later this year, inviting clients to experience the Sanlorenzo difference first-hand.

simpsonmarine.com
sanlorenzoyacht.com