Royal fanfare

In a move that shines a light on the yachting lifestyle of real yacht owners, Princess Yachts has released a pioneering continuous motion film of its M Class model to “bring to life the exceptional experience of life aboard a Princess”.

Using a complex rigging and vintage anamorphic lenses, the crew from Craft Films followed a real family spending time on their 35-metre Princess off the coast of the Balearic island of Mallorca. The result is a lush, cinema-quality film that captures the imagination and sparks a sense of wanderlust in viewers.

The filming process is never simple on a superyacht, as the professionals have to battle against changing winds and light conditions, movement and positioning of the yacht in a tidal environment, narrow passageways and staircases to transition between decks, not to mention variations in humidity between inside and outside spaces.

“In Craft Films we had some of the finest filmmakers in the world today and the support of the yacht’s owner and his crew made the seemingly impossible, suddenly possible,” said Kiran Haslam, Marketing Director for Princess Yachts. “We are enormously proud of this original film, and it is testament to the fantastic team involved both in front of and behind the lens.”