Princess in shining armour

Princess Yachts has launched a new partnership with MedAire to bring emergency medical assistance and security advice to all new Princess owners on their world adventures.

British luxury yacht manufacturer Princess Yachts has partnered with the world’s premier global emergency response service MedAire to launch Princess Lifeline – a new 24/7 international SOS service that will give all new Princess yachts and their owners access to medical and security assistance, wherever they are in the world. Every Princess yacht now comes with a standard 2-year Princess Lifeline cover period to protect the wellbeing of Princess customers and their guests while on board. The package provides around-the-clock global access to medical and travel safety experts, real-time travel safety information and primary contact throughout a trip. It’s a first time the luxury yacht market has seen this level of customer service included as a standard offering with purchase.

Before embarking on a trip, customers can contact Princess Lifeline for medical and safety recommendations as well as geographically specific travel risk intelligence, or can call to receive immediate medical assistance while at sea or ashore. From advice on how to treat the ill and injured, how to utilise onboard medical resources, arranging transport and appointments at onshore medical facilities, to managing medical fees and advising on necessary vaccinations before travelling – Princess Lifeline looks set to simplify ensuring the safety and wellbeing of all guests and crew.

Established in 1985 and supported by a team of over 200 global security experts and 80,000 accredited medical providers, MedAire, an International SOS Company, is recognised as the world’s leading yachting-specific provider of travel safety solutions.


“At Princess Yachts we pride ourselves on providing the best service for our owners,” said Antony Sheriff, executive chairman of Princess Yachts. “This partnership with MedAire will not only ensure all our owners and crews have access to the best medical and security advice and support, but will help guarantee our customers have an exceptional experience on board their yacht, wherever they are in the world.”

Steven Bates, managing director of Europe for MedAire, added, “on average we handle over 1,500 yachting-specific health and safety incidents a year, so a dedicated partnership with Princess makes perfect sense. We can now offer Princess customers a tailored service through Princess Lifeline to ensure both crew and guests have the best, and safest, experience possible.”


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