30 September 2022
For demanding owners, OCEA Yachts will also present numerous innovations: nested in Monaco’s Port Hercules, the shipyard will instil new brand dynamics and reassert its pioneering know-how in the design and construction of aluminium yachts.
“We want to demonstrate our ability to undertake full custom projects of up to 90 metres,” explained Jean-Michel Flour, OCEA Yachts sales director.
“Our objective is to express the shipyard’s strengths and singularities in a firmly modern approach. And above all to demonstrate the ability of OCEA Yachts to support the most demanding yachtsmen, those who want to go their own way.”
The idea is to promote the shipyard’s DNA, its advantages and its differences.
“We want to assume the status of an industrial brand making aluminium ships, by pushing back the limits of technical skill and innovation,” added Jean-Michel Flour.
“OCEA Yachts adopts a winning attitude and a high level of desirability.”
This is conveyed by the brand’s new promise, “Never Follow”.
The designer Olivier Pigasse explained these directions on the OCEA Yacht stand: “The aim is to surprise as well as send the right message to convince!”
From the outside, the eye is drawn by a lenticular image which changes from the sketch to the finished boat to express the expertise in construction and customisation.
The slogan “Build Your Own Yacht to Cross Time and Seas” induces the notion of strength and the marine qualities of OCEA boats; the deep blue of the façade and the letters with mirror polish effect add the finishing touch to convey a high-quality image.
Inside, the OCEA Nautilus takes pride of place with a model and a large print which takes up two thirds of the booth. Special finishes displayed on the wall emphasise the infinite possibilities in terms of interior design.
As explained by the designer, “The intention is to give the brand more visibility and bring high-level cultural references while remaining functional.”
A pioneer in aluminium shipbuilding and industrial construction, the OCEA yard was established in 1987. With four production sites located along the French Atlantic coast, OCEA delivers annually 15 to 20 vessels, up to 90-metres, including fast patrol boats, passenger vessels, environmental vessels and yachts.
The OCEA booth is on Quai L’Hirondelle, stand QH26.