Following the conclusion of boot Düsseldorf 2020, Princess Yachts is celebrating another hugely successful event at the world’s leading indoor boat show. The UK’s largest luxury yacht manufacturer enjoyed unprecedented stand visitor numbers and levels of sales across its range throughout the eight-day event.

Debuting five new yachts – the F50, V55, S62, S66 and Y78 – alongside a display also featuring the R35, V40, V50, F55 and Y85 underlined Princess’s recent launch programme that has resulted in record numbers of new yachts being designed, developed, manufactured and ordered in the past two years.

Furthermore, and a first for a major international boat show, Princess customers and stand visitors alike were treated to a dynamic preview of this year’s most anticipated new luxury yacht, the X95. A 1:1 scale mock-up display of the X95 main deck was transported from the brand’s Plymouth base, giving a glimpse into the inner workings of this new flagship’s development.

The mock-up provided an insight into the vision of the Princess Design Studio and delivered an activation for the general public mirroring that of X95 clients, as they were taken through the development journey of a superyacht in a unique, immersive experience.