09 February 2024
Sealegs’ move to Malaysia comes as the result of a comprehensive evaluation of factors, primarily driven by the need to address increased manufacturing costs in New Zealand following the pandemic.
Sealegs CEO David McKee Wright highlighted significant cost increases as the primary driver for the decision, stating, “The rising cost of manufacturing in New Zealand post-COVID has presented challenges, resulting in increased prices for our valued customers worldwide.
“Our objective is to make the joy of amphibious boating more accessible to a wider audience by identifying ways to reduce manufacturing costs – a relocation of some of our manufacturing operations will help facilitate this.”
By establishing manufacturing facilities in Malaysia, Sealegs expects to achieve significant cost reductions that when realised, are anticipated to translate into a decrease in the purchase price for consumers seeking the Sealegs’ experience.
This move aims to expand the privilege and benefits of amphibious boating beyond an exclusive niche, making it more accessible to a broader market.
David McKee Wright emphasised that new product development will continue to be carried out in New Zealand, as well as manufacturing for sales for New Zealand and Australia.
Sealegs remains committed to maintaining quality standards and ensuring that the systems and processes replicate those implemented in New Zealand. To facilitate this, key members of the New Zealand staff will relocate to Malaysia full-time, overseeing operations and upholding the company’s commitment to excellence.
The Malaysian government has shown exceptional support throughout this strategic move, offering allocated land in Malaysia for the establishment of a manufacturing facility.
With Sealegs’ growing base, approaching 1,750 units worldwide, the Malaysian government recognises the opportunity to expand its own fleets, boost employment rates, and stimulate economic growth through local manufacturing.
Sealegs International is confident the strategic move to Malaysia will not only address the challenges posed by increased manufacturing costs, it will also pave the way for the wider adoption of amphibious boating worldwide.
By leveraging the support of the Malaysian government and optimising cost efficiencies in manufacturing, Sealegs aims to create a more inclusive and affordable experience for boating enthusiasts globally.