Countdown to lift-off

Organisers of the 2018 Monaco Yacht Show marked 100 days until this year’s event, launching a countdown at an unusual venue: the Monaco heliport.

Photography by imagIN

26 July 2018


Exhibiting companies, partners and private clients of the show were invited to a cocktail reception in the relaxed atmosphere of the French Riviera to discuss their participation in the MYS this September – an event which will host 120 superyachts, 40 of which are making their world debut.

Gaëlle Tallarida, General Manager of Monaco Yacht Show (MYS), held a press conference and presented the show initiatives to attract the future superyacht clients: the 3rd edition of the Monaco Yacht Summit; the Sapphire Experience, the VIP visitor program of the MYS; and the public relations events hosted abroad to promote the show and the superyacht industry to a high-profile audience.

The ‘Sapphire Experience’ (and its premium version, ‘Infinite’) are targeted to visitors to MYS interested in their first luxury charter experience or purchase of a superyacht.

“We created this VIP visit package four years ago to better accompany the future superyacht clientele who attend the show and might not know the ins and outs of the fascinating world of superyachting,” said Tallarida.



It comprises a program of tailor-made activities including entry to the Monaco Yacht Summit, an invitation to the MYS Gala event, tour of the bay of Monaco on board the MYS VIP boat, a courtesy car service, lunch in the Upper Deck Lounge or a personal concierge service to organise private visits to superyachts on display in the show, in direct coordination with the MYS yacht brokers and shipyards.

“This offer met with great success last year when 160 pre-qualified individuals attended the MYS with the Sapphire Experience as their first experience in the superyacht world.”

More than 120 events are held by the exhibiting companies during the show: cocktail receptions on stands and yachts, gala dinners, conferences, and superyacht presentations.

“For five years, MYS has developed top-class events and solutions to host the show’s high-end visitors and achieve partners’ marketing goals,” Tallarida continued. “Two of them: the Monaco Yacht Summit, organised on the eve of the show and now part of the calendar of confidential yachting events appreciated by extremely wealthy clients, their representatives or Family Offices and the private investors present in Monaco during the show.

“The MYS Inaugural Gala Event welcomes 350 privileged guests to celebrate the yachting industry and award a selection of the most outstanding superyachts on display at the show.”

On the quays in 2018, there will be various exhibition areas dedicated to the yachting and luxury sectors, and areas dedicated to the superyacht lifestyle such as Tenders & Toys, the Car Deck and the new Art Pavilion which will be the stage for 580 exhibiting companies.

As for the largest yacht of the show? It is far too early to announce this yet though some of the yachts on show will be Gulf Craft’s latest Majesty’s 100 & 110, the 49.98m Cecilla from Wider Yacht, 43.70m Cyclone from Tansu Yachts, 51m Irisha from Heesen Yachts, 49.90m Flying Dagger from Rossinavi, 50m Latona from CRN, 36.6m Martinique from Moonen Yachts, 71.60m Solo from Tankoa Yachts, 69m Spectre from Benetti Yachts, 26m Zalanka from Dominator Yachts, and from the Damen yard, the 55.50m support vessel Power Play.

These are just a few of the exciting announcements yet to be made over the next few months.



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