Christmas town

Visit the hometown of Santa Claus with Lapland Tourism looking after you.

15 September 2020


Lapland travel industry has always been known for effective networking between the travel companies and the authorities. “Working side by side across industries here in Lapland is built-in. The Lapland companies are strongest when working together in crisis,” says Sanna Kärkkäinen, the Managing Director of Visit Rovaniemi.

The Lapland travel industry, throughout the years, has always been based on networks, and Lapland Tourism Safety Tools with earned international merit, stands as a great example of Lapland’s safety politics.

The Lapland tourism industry shows its strength yet again in the time of COVID-19 by planning safe travel corridors to enable Finland to be open for travel.

The so-called Charter model would create an integrated travel chain that could be implemented on scheduled flights as well, seeing as they are both implementing the cornerstones of travel safety.

Lapland travel companies are working closely with Lapland Hospital District Chief Infection Specialist Markku Broas to prepare a safe customer path to welcome charter flights.


The local tourist boards, travel companies and travel trade have presented the Charter model for the ministries to enable a safe travel path from key markets.

The Lapland travel industry has been united when presenting the current state of the travel market and the future sightings of the economic effects to the Finnish government.

It is a common interest of the Lapland economy to execute a safe travel environment and to open Finland for travel.

Finland´s Prime Minister Sanna Marin has already indicated of an amendment to help open Finland for travel. The possibility of executing the Charter model is being tackled in collaboration by several ministries and shall proceed to government formation talks next week.




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