We have put in place strict cleaning regimes throughout our manufacturing facility, our sales offices, as well as our products. The health and safety of our staff and customers is most important. We’ve gone to alternating shifts and smaller sets of subgroups within the factory to isolate our staff as best we can.
What are some of the initiatives that Maritimo has launched during this time?
We have just launched our virtual boat show platform. You can get in contact with our team and they can show you through the boat. The platform groups our products all in one place and people can conveniently find information and be in touch with our people.
It’s a common thing for everyone in the industry to have to be very agile in order to adapt to the situation as it changes. It will be interesting because it is something that a lot of companies will see the benefits of.
What do you attribute to Maritimo’s long-term success? How has the company been able to grow?
I think it’s down to the dedication of the team. Since its infancy, Maritimo has been all about constructing a well-built, high-quality product. And that’s what our customers expect of us. They know when they purchase a Maritimo that it will stand the test of time. It will be able to go out in all conditions.
This year 2020 marks the 60th year my father Bill Barry-Cotter has been involved in the boating industry. That wealth of experience, both in boatbuilding but also weathering economic turbulence, really underpins Maritimo. It forms a solid foundation for us to develop new strategies and continue to grow stronger.
Maritimo has had a history of persevering through the ebbs and flows of market stability. What strategies are in place to ensure Maritimo remains sustainable?
Efficient manufacturing is certainly one. We are always looking for innovative new ways to build and manufacture our products. And I think our market research. The investigation and the process that goes into our new product development.
The strategies that we are putting in place now will make us stronger in the future. This situation has forced us to adapt and be nimble.
A lot of those strategies will work moving forward and in terms of our new product development, it raises the bar. We need to do things better; we need to be better than the rest.