Recently, just in July, you launched two big new initiatives in Asia; one in Hong Kong, the other in Thailand to tackle awareness of the killing of sharks. What are the issues in each of those places?
South East China is where use of shark fin for soup originated, and as the rest of China has started to reduce its consumption, Hong Kong is still a centre for trading and consumption. Recent studies have found a good percentage of protected sharks included in that trade, although authorities seldom check. As Chinese consumption declines, we are able to look at secondary markets, like Thailand. Again, the trade there is essentially unregulated.
What are the tangible effects emerging from your model of celebrity-driven public-awareness campaigns and engaging with government in China?
Apart from the reduction by 80 percent of imports and a drop in the price of shark fin, shark finning has reduced in some places, like the Galapagos, where the combination of lower price and better enforcement has been very effective. Overall, because there was never any accurate or reliable data on shark catches, it is hard to measure trends. However, most shark fisheries and shark bycatch are still completely unregulated, with little sign of that changing.
WildAid’s shark campaign, led by former basketball star Yao Ming, has contributed to a 50 to 70 percent decline in shark fin consumption in China since 2011, and an 81 percent decline in shark fin imports over three years.
WildAid seems to be a lesson in the art of persuasion. Is that what you had in mind from the outset?
We wanted to ensure that consumers understood what they were paying for – often cruelty and decimating wildlife, but we also wanted to market conservation positively and wildlife consumption negatively. We’ve been lucky enough to work with the most amazing ambassadors and have great support from media to get the message out.
What about manta rays? The numbers seem staggering (from 2010 to 2013, the number of rays killed for their gill plates tripled to 150,000). Where is this trade happening?
Gunagzhou in Southern China is the epicentre of almost all of this trade. Our latest survey shows the international restrictions are holding and a much-reduced trade in old stock. There may still be some smuggling, but it’s down from a few years ago.
How is the billboard campaign going there (Guangzhou)? What effect is it having?
Billboards and TV ads are informing the public not to buy the products, but the CITES Appendix II listing we worked for has effectively stopped imports, and the government seem to be enforcing it. [CITES is the Convention on International Trade in Endangered Species of Wild Flora and Fauna. Appendix II includes species that aren’t necessarily facing extinction, but which require control of trade to avoid threat to their survival.]
What other ocean-related campaigns are you planning for Asia?
We are just starting a campaign against sea turtle products in China and are making a documentary with CCTV and continue the shark fin work throughout the region.
It’s remarkable what WildAid has achieved so far. What keeps you focused and motivated when the task seems so overwhelming?
The challenges are enormous, but we have seen some incredible progress, too. We just took our daughter to swim with whale sharks and mantas in Mexico, and seeing what is still out there inspires us to fight for the future.
What is WildAid doing in Indonesia?
We support a community-led marine protected area in Misool, Raja Ampat and a project to convert whale shark and manta fishermen to ecotourism in Lamakera. We hope to take our shark and manta campaigns there next year.
What can Australians do to help your work?
Be conscious to never buy products from threatened wildlife when travelling, and advise others to only buy sustainable seafood. Reduce your carbon footprint where you can. We are always very appreciative of donations and are ranked 100 percent for transparency and efficiency by the independent watchdog Charity Navigator.
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