Super deal
Ekka Yachts and Ray White Marine have joined forces in the sale of a Sanlorenzo 44Alloy to an Australian client.
02 September 2021
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Hard on the heels of the announcement that Ekka Yachts facilitated the sale of the tenth unit in Sanlorenzo’s 500EXP series, the Athens-based yacht brokerage house and brand representative of Sanlorenzo Yachts has sold a Sanlorenzo 44Alloy in partnership with Brock Rodwell of Ray White Marine in Australia representing the buyer. The yacht is the shipyards’ 151st and the sixth hull of the Alloy superyacht line.
“Ray White Marine is a long-standing partner for us in Australia and we have joined forces in matching a privileged delivery for a state-of-the-art yacht with a qualified local client who wanted immediate delivery to enjoy in Australia and the South Pacific,” said Dimitris Kyriazakos, Managing Director of Ekka Yachts.
Given the characteristics of the market in the eastern Mediterranean and with a history in production boats, Ekka Yachts initially partnered with Sanlorenzo to represent their Bluegame, SL, SD and SX lines. Instead, results came sooner in the superyacht division.
There are several reasons for this. In recent years, Ekka Yachts has seen its customer base moving up in size, and the booming charter market in the eastern Mediterranean is mostly populated by larger yachts.
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“Moreover, there’s not a lot of choice for late-generation, pre-owned superyachts at the moment. In fact, both buyers looked extensively at the second-hand market before deciding to build new,” added Kyriazakos.
“I would add, Sanlorenzo has a great brand image, great designs and great production capacity. A 12-month delivery schedule for the 44Alloy or a 24-month delivery for the 500EXP is something most builders are unable to offer.”
Ekka Yachts has extensive knowledge of the local market. Although small compared to the big international brokerage houses, it has a loyal customer base and offers the full range of services from dealership sales, brokerage and technical support to yacht and charter management.
This winning combination is proving increasingly attractive to brands such as Sanlorenzo looking for representation in key cruising areas, such as the East Mediterrannean.
“We have longstanding clients and aim to offer them personalised, 360-degree solutions irrespective of the market cycles,” said Kyriazakos.
After delivery, the 500EXP is expected to be available for charter and Ekka Yachts will follow the build closely together with the owner’s representative and surveyor.
“The 500EXP is the first new-build sale over 35 metres to a Greek customer since 2014,” said Kyriazakos.
“I was very impressed by how Sanlorenzo not only met the owner’s expectations but also raised them. This may mark the return of Greek owners to the new-build market.”
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