Sunreef down under
Ray White Marine has been appointed exclusive distributor for Sunreef Yachts in Australia.
18 October 2022
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Ray White Marine has taken on exclusive dealership for Sunreef Yachts, the innovative multihull manufacturer, established in 2002 in Gdansk, Poland.
The partnership was formed during the 2022 Monaco Yacht Show and the powerhouse brands are looking to produce strong sales in the Asia-Pacific Region with many active leads in the pipeline for the brand down under.
“We are very excited with the new partnership, we have watched the brand grow and evolve over the past few years and the product is proving to be very popular with innovative eco technology and stylish exterior lines,” said Ray White Marine Sales Director, Brock Rodwell.
The Polish based Sunreef Yachts range starts from entry level 40-foot power to the mighty flagship 50-metre explorer, a range that has caught the attention of various celebrity brand advocates including tennis superstar, Rafael Nadal.
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“Australia is an amazing market for our product and a perfect cruising arena for our catamarans,” said Francis Lapp CEO of Sunreef Yachts. “We are excited to begin our collaboration with Ray White Marine, a reliable and professional partner with unique expertise.”
Ray White Marine has a strong history of sales with overseas Sunreef Yachts having sold multiple vessels in Australia and the South Pacific.
“We have been working together closely for years, and our catamaran specialist, Julian Legge has a great track record for settled sales when it comes to the multihull range,” said Rodwell.
Recently, Sunreef announced its expansion to a new Dubai-based production facility which will allow Australian clients to visit the yard on a regular direct service with multiple airlines.
“We see this as a major benefit for time-poor clients that wish to do a 24-hour round trip for build inspections and interior décor selections,” said Rodwell.
The partnership will see the brand promoted from each one of Ray White Marine’s office locations in the Gold Coast, Sydney, Melbourne, the Whitsundays and Auckland.
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