12 July 2018
Princess Yachts has announced six ground-breaking and defining new models to join their range as they continue on 2017’s positive trajectory. These new models follow the S78, V50, V60, V65 and F70 models already launched in 2018.
Thanks to the positive reaction in the market to its new models, Princess’s order book covers 100% of 2018 production and 75% of 2019 production, with significant orders even stretching into 2020. To respond, Princess has increased production volume by 30% to target almost 300 yachts this year.
Antony Sheriff, Executive Chairman of Princess Yachts, commented, “The intensity of our new product programme has already brought outstanding results as customers relish the unique combination of craftsmanship, elegance, quality, performance and customer care that are core to every Princess yacht. These next six new models raise the bar much higher with unprecedented use of innovative technologies, materials, architectural concepts and design solutions; we hope to be setting the standard for yacht producers for many years to come.”
This financial result is underpinned by a five-year £100 million investment programme, now into its third year. The investment is directed towards driving innovation and growth across the business through desirable and innovative new products and technologies.
The six new models each demonstrate significant advances in Princess’s core values of seakeeping, architecture, innovation, design, craftsmanship and quality, providing Princess with even more ammunition by which to grow segment share and profitability in the coming years.
R35: Innovation in technology, design and seakeeping are showcased in the revolutionary R35, the first Princess R Class performance sports yacht. The product of a collaboration with Ben Ainslie Racing Technologies and the Italian design house Pininfarina, the R35 pioneers the use of racing technology through a unique foiling system. Combined with the strikingly styled carbon fibre hull, the yacht delivers a totally new level of seakeeping, comfort and efficiency for both helmsman and guests.
F45: The F45 flybridge brings unparalleled space, design quality and flexibility to a compact flybridge yacht. It features a full beam owner’s cabin, extended flybridge and a unique electrically sliding transom that increases the size of the cockpit area at the touch of a button. Together with its elegant full-length hull windows, beautifully resolved surfacing, and unusual design detail, the F45 will establish itself as the Princess of small flybridge yachts.
V55: The V55 further strengthens Princess’s position in its V Class range of sports yachts. Its strikingly elegant and well-proportioned form is defined by long, flowing lines that extend the full length of the yacht and gorgeously sculpted design details. The V55 also includes an innovative hideaway patio door that quickly converts the V55 from a deck saloon to an open yacht.
V78: The V78 is the flagship of Princess’s V Class sports yacht range. This dynamic 37 knot yacht makes a bold design statement with large sections of hull glazing and an incredibly high specification of exterior styling and finishing. It is also surprisingly spacious for a large sports yacht with four large cabins and a dedicated stairway to the owner’s suite.
Y85: Craftsmanship and design are traditional Princess values. And the Y85 Motor Yacht is its finest example of this, showcasing a new level of detail design and use of luxury materials. This new Motor Yacht features the very latest in Princess design and styling and heralds a new era for the Y Class range. Elegant sweeping lines ensure this yacht has a striking presence on the water and traditional Princess architectural expertise provide an unprecedented use of space, a luminous cabin and innovative features such as its convertible open/closed galley.
X95 ‘Super Flybridge’: Occasionally a product comes to market that rewrites the rulebook of what a customer can expect; the X95 ‘Super Flybridge’ rewrites those rules for flybridge yachts by completely rethinking the architecture to develop a new concept in yacht design that redefines luxury living space. With its flybridge and main deck arrangement that span almost the full length of the yacht, the X95 offers unprecedented space and flexibility for a flybridge yacht. The X Class appeals to customers who wish to spend more time aboard to explore cruising grounds further afield. Just as luxury automotive brands have broadened their appeal by expanding their traditional sedan and sports car ranges to include spacious, versatile and sporty crossover concepts, Princess has revolutionised its range with the all-new X Class.