Photography by YACHTZOO
YACHTZOO, the full-service yacht brokerage company with bases in Monaco and Fort Lauderdale, has set up its first official operation in Asia with the opening of a base in Japan, one of the global powerhouses of business.
The plan is to both introduce more of the Japanese market to the experiences that can be had from yacht ownership, as well as to grow the fleet of large yachts listed within Japan itself, the company said. It added that, as Greater Tokyo is the richest city in the world, it offers a very attractive regional base from which to operate in the luxury yachting sector.
The operation will be headed up by sales brokers Nigel Beatty and recent appointee Kenta Inaba.
Having joined the company in 2015, Beatty is currently the Chairman of the Asia Pacific Superyacht Association, and has sent over 50 yachts back to Japan for Japanese clients. Inaba has a background in professional yacht racing and has been a designer and marine industry businessman in Japan.
The YACHTZOO TOKYO team commented that it is “seeing more and more large foreign yachts visiting Japan every year and Japanese owners are seeing them, too. There is an uptick in demand from Japanese owners for larger yachts.”
Beatty added that although yacht chartering in Japan does not currently happen, and there are no regulations in place for the activity, it is something that they are working on with the Japanese Government.
YACHTZOO is a member of the Large Yacht Brokers Association, an industry organisation of brokerage companies that meet specific criteria for proven sales volumes within the large luxury yacht business. Over recent years, there has been a growing interest in the Asian market from LYBRA members, a number of which have opened offices or created local affiliations with existing firms that have an established client network.
Beatty commented: “We are thrilled to be formally launching our yacht brokerage activities in Japan with YACHTZOO TOKYO, and I look forward to working with Kenta Inaba to develop this market further.
“Japan itself has had a well-developed infrastructure for large yachts for many decades, and being the third largest economy in the world, plus a magnificent cruising grounds throughout its almost 7,000 islands, this is a perfect place to begin YACHTZOO’s expansion into Asia.”