Rolls into town
Rolls-Royce Motor Cars arrived in style with the launch of a stunning new lifestyle-themed showroom in Brisbane.
Photography by Getty Images
16 December 2019
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Queensland Rolls-Royce owners now have a new home in Brisbane with the showroom, strategically located along Breakfast Creek Road in Newstead.
The showroom opening will capped a successful year for the brand in Australia, marked by an expansion drive that has included the company’s first SUV, its Black Badge ‘alter-ego’ sibling and demand for its Bespoke Collection models such as Wraith Eagle VIII.
Mr. Paul Harris, Asia Pacific Regional Director and Mr Ian Grant, Asia Pacific Regional Sales Manager for Rolls-Royce Motor Cars, presided over the launch, together with Rob Thomson, Dealer Principal and Andrew Jackson, Brand Manager along with the executive team from Rolls-Royce Motor Cars Brisbane in the state of Queensland, Australia.
Speaking at the press conference on the day of the unveiling, Mr. Paul Harris, said, “We regard Brisbane as a new luxury destination hotspot that has become an increasingly attractive residence for our customers. It now competes with some of the world’s wealthiest cities as a most desirable place to live and work.
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“With this new lifestyle-themed facility, and a highly contemporary and appealing range of Rolls-Royce models like Phantom, Cullinan, Wraith, Dawn and our Black Badge range, Rolls-Royce Motor Cars Brisbane is well-poised to tap on the growing demand for super-luxury goods. Brisbane provides a platform to showcase the brand to both established and new patrons while serving as a sales and service hub to the rest of Queensland.”
To celebrate Rolls-Royce’s first Brisbane showroom, the luxury car brand presented the new Extended Wheelbase Phantom with ‘Privacy Suite’ for the first time at a public event in Australia.
The introduction of the ‘Privacy Suite’ for the new Extended Wheelbase Phantom is an innovation that provides unrivalled levels of privacy and luxury. The integration of Electrochromatic Glass allows front and rear cabins to be visually separated at the touch of a button. The rear occupant is offered the option to see through the glass and on to the road ahead or to instantly transform the glass to opaque.
The Privacy Suite has also improved sound absorption. A frequency-specific compound inhibits the transmission of conversations in the rear cabin to the front cabin, yet a fully integrated Intercom System allows communication on demand. In addition, a large aperture controlled solely by the rear passenger allows documents or other objects to be easily passed between the front and rear cabins.
A Bespoke Rear Theatre Entertainment system has also been integrated into the Privacy Suite, which includes two high definition 12-inch monitors linked to the motor car’s suite of fully connected software as well as an HDMI port that allows passengers to synchronise their highly secure personal devices.
Rolls Royce claim that the innovative Phantom Gallery project is a world first, allowing artworks and objects of master craftsmanship to be exhibited within the interior of Phantom.
This truly Bespoke Phantom will be on tour to dealerships around Australia for 6 months.
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