Rolling in

The long awaited New Phantom from Rolls-Royce Motor Cars made its debut in Australia at a luxury hotel venue in Sydney.

Photography by Rolls-Royce / Hal Serudin

28 September 2017


The new Rolls-Royce Phantom appearance in Australia was met with considerable excitement, with the new model featuring plenty of upgraded technologies.

The driving experience is enhanced with levels of near-silence from the new Phantom, thanks to integration of new advancements, 130kg of sound insulation and an all-new, effortless 6.75 litre twin-turbocharged V12 engine delivering 563hp and 900Nm of torque.

Accompanying the increased stiffness of the spaceframe is a best-in-class high comfort chassis with air suspension and state-of-the-art chassis control systems, delivering ‘effortless’ ride and handling.

In addition, New Phantom is equipped with the ‘Flagbearer’ – a stereo camera system integrated in the windscreen to see the road ahead and adjusts suspension proactively. At night, the latest laser technology headlights provide a 600 metre range of vision to ensure safe travel.

Speaking at the launch, Paul Harris, Asia Pacific Regional Director for Rolls-Royce Motor Cars said, “New Phantom is highly anticipated – a flagship icon that will once again reset the benchmark for pure authentic luxury. Its exclusivity, bold yet elegant design and engineering dexterity showcases the best that Rolls-Royce has to offer in world-class, handcrafted quality.”


“Cutting-edge innovations include a new exclusive ‘Architecture of Luxury’, an all-aluminium spaceframe designed to underpin every future Rolls-Royce; great leaps in technology, drivetrain and driver assistance systems to produce a peerless ‘magic carpet ride’; and a new, world-first ‘Gallery’ that allows owners to personalise a moving art piece. We are confident that New Phantom will once again take its place at the pinnacle of Australia’s super-luxury landscape, a country of historic and future strategic importance to us,” he added.

In its eighth generation, New Phantom offers a thoroughly contemporary design interpretation of Rolls-Royce DNA – one that symbolizes sheer power of presence.

A divine selection of materials have been placed thoughtfully throughout the car’s interior. As a result, being inside the Phantom is akin to entering a luxury hotel ‘suite’ with passengers being cocooned in the finest leathers and veneers. The famous coach doors can now be closed from the exterior by touch sensitive door handles.

A selection of rear seating options is available in the Phantom, from lounge to individual formats. Technology is hidden until required, leaving only the visual majesty of curated wood, leather and billeted metal for all to admire.


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