Phygital networking
The 21st Benetti Yachtmaster, organised in "phygital" format was held February 18 and 19, with over 250 people connected from all over the world.
04 March 2021
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This year’s program included meetings, workshops, analysis and the virtual trade show, the online space where event partners showcased their products.
The Yachtmaster, the event organised by Benetti for captains, crews and all yacht industry professionals was hosted via a specially created virtual platform in collaboration with Live Forum.
The new interactive format was a huge success and the Virtual Trade Show allowed Yachtmaster partner companies to showcase their products and communicate
in real time with guests. The participants were able to set appointments with managers of different companies.
The theme running through this edition, moderated by well-known influencer David Seal, was “Next Generation Yachts” characterised by advanced technology and design excellence.
The event got underway with a welcome speech by Azimut|Benetti Group vice president Giovanna Vitelli, who emphasised the importance in the yacht world of an event like the Yachtmaster, which opens up a communication channel between yacht industry professionals and the shipyard.
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Azimut|Benetti Marketing Director Benedetta Moreno then spoke from the Benetti Museum Lounge about the Shipyard’s history, which stretches back over a century, touching on the most important milestones and presenting some of the historical relics on show in the shipyard.
The impact of IMO TIER III on the Benetti fleet was presented by Benetti R&D department Project Manager, Gilberto Francescini and Premier Chemicals Sales Director Stephen Lyons, together with partner representatives Giorgio Gallo (RINA Head of Italy & South France Yachting Excellence Center), Ivan Goldstaub (CGT Power System Account Manager) and Carlo Bertoglio (Head of Hug Engineering Italy.
They discussed the subject of international regulation IMO TIER III on the reduction of pollutant emissions in the yachting industry, which has been extended as of 2021 to yachts with a gross tonnage under 500 GT in Emission Control Areas (currently North American and Caribbean seas plus the Baltic and the North Sea, and soon the Mediterranean and seas in the Far East).
Marco Valle, Azimut|Benetti Group CEO, made an appearance at the end of the meeting to celebrate the live launch of a new 65-metre Benetti custom yacht, as well as to present his own personal viewpoint on developments in a world of yachting that is increasingly sensitive to sustainability-related issues.
The Virtual Trade Show presented partners and the products and technologies they showcased on the virtual platform.
Along with various presentations and workshops, there were seminars on onboard well-being covering healthy lifestyle activities and yoga.
The event concluded with a closing speech by Benedetta Moreno and David Seal, and a live comedy show with Jim Jefferies, the comedian, actor and writer originally from Australia.
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