MYS TikTok tactic

Within the Monaco Yacht Show’s (MYS) ‘seducation’ program to help Millennials and Gen Z discover the experience of the superyacht life, MYS has joined TikTok as monacoyachtshow.official.

Recent figures accentuate the huge potential of this booming social media to attract the new pleasure-seeking generation and offer them a proper introduction to the world of superyachting.

MYS’s content strategy has always been based on seducing and educating its audience.

The show’s TikTok content will both promote the superyacht life – via values such as family, friendship, self-respect, elegant life and respect for the environment – while sharing educative insights on every aspect of yachting.

The yachting industry has been transformed and challenged over the years, driven by avant-garde experts and passionate yacht owners who have always expanded the boundaries of the yachting world.