MYS seducation

Combining seduction and education, the Monaco Yacht Show is taking its seducation approach into 2022 with new developments surrounding themed exhibition areas.

10 June 2022

The 2022 edition of the Monaco Yacht Show (MYS) is set to confirm the status of MYS’s seducation program, which was launched last year.

This three-year plan of action is designed to attract a new generation of yachting clients, thanks to two core concepts: education and seduction, hence seducation.

Education: meeting trade experts in themed exhibition areas

The show’s themed exhibition areas have been redistributed more efficiently, making it easier for a new wave of yachting customers to meet experts in their respective fields and to discover the range of products and services required to successfully complete their yachting project.

The organisers are therefore revamping the Dockside Area, the Sailing Yacht Area and the Yacht Design & Innovation Hub, all three of which were launched in 2021.

The Monaco Yacht Show aims to offer a more comprehensive first dip into the world of superyachting.

The show’s themed exhibition areas have been redistributed more efficiently.

'Seducation' is the combination of seduction and education, two core concepts of MYS.

The Dockside Area will feature yachts for 22 metres in length.

Be it in the water or on the docks, the Dockside Area features superyachts, tenders and all manner of services directly related to the world of yachting.

Visitors can meet shipbrokers, shipyards and designers who have worked on the various yachts on display.

The Sailing Yacht Area will be relocated to Quai l’Hirondelle, on the inner side of Port Hercule. The Yacht Design & Innovation Hub, dedicated to future yacht design projects, will triple in size, including a 100-square-metre upstairs conference area.

These areas will complement the show’s other themed exhibitions, including:

- Parvis Piscine: yacht interior design and decoration companies
- The Upper Deck Lounge (at Parvis Piscine): luxury products and services
- Quai Antoine Ier: yacht tenders, water toys, luxury cars and motorbikes
- Darse Sud tent: equipment manufacturers and yachting services
- Quai Albert Ier tent: yacht-related equipment, maintenance and service companies.

MYS has also announced the sixth edition of the Monaco Yacht Summit. Held on Tuesday 27 September 2022 at the Monaco Yacht Club, the event will address practical questions on the topics of yacht chartering, buying and building in front of a prequalified audience of experienced yacht owners and charterers.

MYS has also announced the sixth edition of the Monaco Yacht Summit.

The first day of the show will be invitation-only.

MYS 2022 commences 28 September and will finish on 1 October.

Seduction: an initiation to the superyachting way of life

The Monaco Yacht Show aims to offer a more comprehensive first dip into the world of superyachting.

The Sapphire Experience offers concierge services, including directly organising yacht visits hand-in-hand with exhibitors and a range of other VIP activities and services throughout the show.

The first day of the show, Wednesday 28 September, will be invitation-only.

Private clients holding Discover passes and their parties with Advise passes will be granted privileged access to the Dockside Area, while the other areas will remain open to all passes.

From Thursday 29 September, the Dockside Area will be open to the public.

“The Monaco Yacht Show made its grand return to the international event scene in 2021, sporting a three-year development program with a clearly-stated goal: to promote superyachting among a new generation of clients,” said General Manager of the MYS, Gaëlle Tallarida.

MYS 2022 runs from 28 September to 1 October.

Ocean Media is proud to be a 2022 Monaco Yacht Show media partner.

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