Scheduled for 22 to 25 September 2021, the Monaco Yacht Show (MYS) will feature 300 exhibitors. Organisers have also announced that nearly 60 superyachts will be exhibited, including 40 brand-new launches by some of the most famous shipyards including Benetti, CRN, Feadship, Lürssen and Oceanco among many others.
In 2021, the show will focus on offering superyacht clientele a positively upmarket visiting experience.
The new Dockside Area – part of the exhibition dedicated to companies directly linked with the construction or management of superyachts and tenders – will therefore be exclusively open to end customers (in possession of a Discover, Advise or Sapphire Experience badge) on Wednesday 22 September before being opened up to all visitors starting Thursday.
The Dockside Area fits in perfectly with the way Monaco’s Port Hercule is divided up for the show. For several years now, each area of the exhibition has featured its own theme in order to better meet the visitors’ expectations.
This year, visitors will be treated to two new exhibitions. The first is dedicated to sailing boats. Held on Quai l’Hirondelle, several crafts will be moored opposite the stands representing their respective shipyards, designers and specialist equipment manufacturers.
In addition to the show’s historic Designer Gallery, MYS will feature a Yacht Design and Innovation Hub, a new space for the presentation of yacht design projects where visitors can also interact with designers.
These two areas perfectly complement the luxury tender and water toys exhibitions at Tender and Toys (Quai Antoine Ier), in addition to luxury cars at the Car Deck (Quai Antoine Ier), luxury products (Parvis Piscine tent), nautical equipment manufacturers and the latest tech releases (Darse Sud and Quai Albert Ier).
An anti-Covid sanitary protocol will be respected throughout the entire show, from the first day of preparations to the dismantling of the last stand and, of course, during the four days of the show.
General Manager of the exhibition Gaëlle Tallarida stated, “We are following the evolution of the pandemic very closely as well as the sanitary constraints applied in each of our visitors’ home countries.”
“As organisers of the exhibition, our responsibility is to ensure safe and healthy conditions for each visitor, exhibitor, service provider and member of staff.
“The MYS will be following the health measures instated by the principality’s government, as well as the AllSecure health security program, which is mandatory for all Informa Group events.”
The pandemic has nevertheless brought about societal upheaval and direct changes to the way we live, not to mention consume. For the yacht sales and charter markets, 2020 turned out to be a fabulous year, reflecting a hedonistic drive among society’s wealthiest tiers.
Today, more than ever, people want to enjoy life and get back to basics: true human relationships.
This is especially true in a world as demanding and exhilarating as superyachting where establishing a real, trusting and loyal relationship with the expert in charge of your yacht project and being sure to meet them in person is pivotal.
Yachting is all about emotions and senses: you need to see the yacht, touch the noble materials from which it has been crafted, picture all the great times you could share on board, feel safe and at home with your family and more.
Exhibitors are extremely keen to gather once again for the world’s premier superyacht event.
Marco Valle, CEO of Azimut|Benetti Group said, “We’re happy to be returning to this prestigious event to show our most important novelties and even more to see all of our friends and clients face-to-face again.
“The Monaco Yacht Show is one of the key events for superyachting and we’re really happy to introduce some of our new models after a very satisfactory sales season, probably one of the best in the last ten years.
“We also hope that the nautical industry, which is experiencing a great moment on an international basis, may play its part and contribute to the world’s economic recovery.”
Jonathan Beckett, CEO of Burgess Yachts added, “We are supportive of the organisers’ new approach to upgrade the visitor experience for our demanding customers and feel confident that the 2021 MYS will meet our expectations.
“Burgess is happy to be back in Monaco for 2021. We’ll bring a high-quality selection of our listed yachts and we look forward to welcoming clients at our historical exhibition area on Quai L’Hirondelle.”
Farouk Nefzi, Marketing Director of Feadship commented, “As a major superyacht and megayacht builder, Feadship was involved in the discussions with the organisers of the Monaco Yacht Show to deliver an event that will enhance the journey of the visiting superyacht customers.”
“This September show promises to be a top-notch superyacht lifestyle event and the confirmation of our participation has created lots of enthusiasm at Feadship, for our clients and our team.”
Sales Director of Lürssen, Michael Breman added, “We’re happy to be back at the boat show and even happier to be able to showcase our latest delivery – the 56-metre project 13800.”
“We’re hopeful that the revamped show concept is a success and that we will have the opportunity to engage with many new build customers.”
The Monaco Yacht Show (MYS) is the world’s leading superyacht show with the exhibition of superyachts available for purchase or charter.
Visitors can meet up with leading industry experts and hand-picked luxury manufacturers to discuss their next yacht project or explore current and future yachting trends. A unique and tailor-made visit experience into superyachting.
The MYS showcases a hand-picked selection of companies with ties to the yachting and luxury markets: superyacht builders and designers, yacht brokers and the providers of tenders, nautical gadgets and water toys, luxury brands, high-end cars and motorbikes, helicopters and private jets.
The event is organised under the High Patronage of His Serene Highness Prince Albert II of Monaco.