M-Line motors

Prestige is introducing its range of high-end power cats, M-Line, to Asia-Pacific.

23 May 2024

Prestige, the French-Italian brand of Beneteau Group, is bringing the first M-Line multihulls to Asia-Pacific.

The first model of the high-end range is the 14.8-metre M48, produced by Prestige since 2022. Introduced this year, the M8 is the range’s new 20-metre flagship.

The M-Line has already picked up a handful of accolades in APAC, including a Robb Report Thailand Best of the Best Award for the M48’s interior design in January.

This year, multiple units of the M48 multihull motor yacht will arrive in Asia-Pacific, with the inaugural three launches set to take place in Australia, Japan, and Hong Kong, which is Beneteau Group’s hub in Asia.

The first model of the M-Line range is the 14.8-metre M48.

This year, multiple units of the M48 multihull motor yacht will arrive in Asia-Pacific.

The M48 has been produced by Prestige since 2022.

The M48 makes its debut in the Pacific region at the Sanctuary Cove International Boat Show 2024.

The M48 is also arriving into Japan and Hong Kong this year.

Prestige vice president Erwin Bamps will introduce the M48 and the M-line to the Australian market in partnership with TMG Yachts.

Prestige says the M48 has the volume of a 60+ foot motor yacht, configured into a 50-foot multihull.

The M48 offers stability and the ability to cruise in the open sea.

Prestige aims to establish itself in the growing catamaran market with the new M8. (Photo: Jean François Romero.)

The M8 is the M-Line's new 20-metre flagship.

The Prestige M8 cruises at 15 knots.

With a nearly 9-metre beam, the new Prestige M8 offers a massive platform for socialising and living on the water. (Photo: Jean François Romero.)

The M48 will make its debut in the Pacific region at the Sanctuary Cove International Boat Show (running from 23 to 26 May 2024), where Prestige vice president Erwin Bamps will officially introduce the M-Line to the Australian market in partnership with the Australian dealer TMG Yachts.

A launch event with press conference will be held to reveal the vessel to the Australian public and share more information about the brand’s future plans for Asia Pacific.

Next, Japan will welcome its first M48 and the official dealer in the area, Yamaha Motor, will hold an exclusive launch event to celebrate its arrival.

The third M48 will be launched in Hong Kong by Asia Yachting and will be on display at the Hong Kong International Boat Show in November alongside the F4, Prestige’s latest F-line model.

“The Asia-Pacific region is an incredibly exciting and important yachting destination, and a crucial market for Prestige,” says Tanguy Tertrais, Prestige Asia-Pacific sales director.

“Our expanding product portfolio, which now includes the new M-Line family of multihull motor yachts, presents a fantastic opportunity which perfectly answers our client’s needs.”

Prestige has recently confirmed a new model will soon join the M48 and the M8, as the brand strengthens its position in the multihull motor yacht segment.

prestige-yachts.com
tmgyachts.com

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