Lagoon turns page

Lagoon enters its 40th year with a sweeping change to its dealership in Asia.

01 March 2024


French catamaran manufacturer Lagoon has ended its longstanding partnership with Simpson Marine in Asia.

After 37 years of collaboration across seven Asian countries, Lagoon and Hong Kong-based dealership Simpson Marine have reached a mutual decision to part ways following the recent acquisition of the dealership by Italian boatbuilder Sanlorenzo.

Over the course of the four-decade partnership, Simpson Marine has sold over 300 Lagoon catamarans in Asia.

Lagoon, which is a Beneteau Group brand, has appointed Asiamarine as its new dealership in Hong Kong, Thailand and Singapore.

“Lagoon and Simpson Marine have been the pioneers of the leisure boating industry in Asia,” says Thomas Gailly, director at Lagoon.

“We have been together through good and bad, so there is a lot of emotion going into this separation. It was a real pleasure collaborating for all these years, and we wish Mike Simpson a very well-deserved retirement.”


Richard Allen, Group General Manager at Simpson Marine, adds: “It is with a heavy heart that we stop the decades-long collaboration with Lagoon. It’s a strategic decision that follows Simpson Marine’s acquisition by Sanlorenzo and the subsequent retirement from the business of the company’s founder, Mike Simpson.

“It has been a pleasure to represent this world-leading brand with its Asia expansion, and we have thoroughly enjoyed every single moment of it.

“We are now committed to ensuring a smooth transition and will continue to provide assistance to our Lagoon owners as per our customer promise.”

For existing clients, Lagoon, Simpson Marine and Asiamarine are working together to ensure a smooth transition of support and service.



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