Joint forces

The strength of Flagship International’s marketing prowess and customer service partnered with ASY’s intricate product knowledge and superyacht building experience sets new industry benchmarks.

“Partnering with Captain Richard Morris, one of the biggest names in the Australian superyacht industry, is an exciting and strategic decision that perfectly aligns with Flagship International’s direction,” Managing Director Marley Cutbush said.

“We are ecstatic to represent the Gulf Craft brands alongside ASY. This team has unrivalled industry knowledge and real superyacht building experience.

“Our partnership will create a formidable force within the yachting industry and will continue to cement Gulf Craft as the leading brand in the local superyacht sector.”

Gulf Craft has solidified its position as an industry leader through its diverse range of yachts in different market segments, most notably the Majesty superyachts line, which delivered the Majesty 175 last year; the largest composite constructed superyacht built anywhere in the world.

The ability to build a yacht to AMSA survey class is no easy feat, but Australian Superyachts managing director Captain Richard Morris has overcome this challenge on many occasions, delivering Australia’s most recognisable charter yachts; the 32-metre Majesty 100 M/Y Oneworld, the 37-metre Majesty 122 M/Y Ghost II and the Mediterranean-based, 40-metre Majesty 125 M/Y Altavita; all compliant with AMSA’s Domestic Commercial Vessel (DCV) survey and the Large Yacht Code (LY3).

Captain Morris is equally excited to partner with the brokerage powerhouse Flagship International. “Marley is an incredible yacht broker, having sold 50 vessels last year alone, including one to me!

“He is one of the most professional and engaging yacht sales agents I have seen in over 35 years in the industry and his Flagship team are such experienced superyacht professionals, with a customer-centric approach and proven results.”

The Australian superyacht industry has seen dramatic growth through the pandemic, fuelled by returning expatriates and the desire for families to look for luxury experiences in isolation and safety.

“Even the owner-operator-sized yachts market in the 45- to 65-foot range is experiencing exponential growth, with demand outstripping supply, which is why Gulf Craft is the perfect brand to represent,” Marley said.

Gulf Craft’s Majesty brand includes yachts from 49 feet to 175 feet and everything in between, but its other brands are equally exciting. “The Nomad range of explorer yachts are perfectly suited to adventure cruising and chartering.”

He adds, “With limitless cruising ground to explore throughout Australia, New Zealand and the South Pacific, I think we’ll be seeing a lot more of these luxury explorers around in the years to come.”

Gulf Craft’s range includes Majesty Yachts, Nomad Yachts, Oryx Sports Cruisers and Silvercraft fishing boats. “I’ve been working with Gulf Craft since 2012 and this company’s drive to serve every market segment with the highest quality vessels is astonishing,” Captain Morris said.

“They’ve invested so heavily into recruiting some of the best people in the world. I’m just so excited for the future with Gulf Craft, and having Flagship onboard is the next step for ASY to continue to be one of the world’s most recognised Gulf Craft dealers.”

In its 40th year, Gulf Craft has an incredible boat-building legacy. Originally serving a predominantly regional market, today, 92 percent of all vessels built at the company’s UAE shipyard are exported across the globe.

Talal Nasralla, Gulf Craft’s chief executive officer, says: “As we look to the future, we will continue to see Gulf Craft strengthen its reputation as a globally recognised manufacturer of the world’s finest vessels, which can be found in marinas all over the world.

“To achieve this goal, we rely on our dealer network to be the face of our company. After many successful years working with Captain Richard Morris and Australian Superyachts, we are thrilled he has chosen this strategic partnership with Flagship International to continue to grow our representation in Australia.”

Gulf Craft will exhibit its range of luxury vessels at the Dubai International Boat Show from 9 to 13 March 2022. Australian Superyachts and Flagship International invite our Australian clients to join them at the show.

australiansuperyachts.com.au
flagshipinternational.com.au
gulfcraftinc.com