Instaworthy Italy

Make your next trip to Italy one for the album or your social media followers to share.

Photography by Italian National Tourist Office

09 September 2022


Ah, Italia! Famed for its cuisine, fashion, automobiles, history and design. A lifetime is not long enough to experience the myriad facets of Italian culture. And for the modern pilgrim, for whom capturing every moment on film, and now social media, is imperative, there are hundreds of enchanting Italian towns and villages that are insta-perfect.

As if plucked from the pages of a fairy tale, turreted towers and castles, bucolic villages and unspoilt coastal towns will appeal to budding photographers, with a dreamy shot around virtually every corner. Here are the experts’ picks for your next sojourn overseas.




Underrated and undiscovered by the masses, Atrani retains its traditional fishing village vibe, it has the same steep cliffs, beaches, colourful houses, and sea views as the popular towns of Amalfi, Ravello and Positano – but the coffee is sipped slowly, and siestas are still sacred.



Located in Italy’s underrated Le Marche region, Urbino is in its best light at sunset when the late-day’s light hits the palatial buildings of the UNESCO World-Heritage-listed old town.


Civita di Bagnoregio

Reminiscent of a mysterious storybook island, Civita di Bagnoregio can only be reached via a footbridge adding to its other worldly charm.



Part of Italy’s Lake District, Bellagio lies between Lake Como, Lecco, and the magnificent alps. Chosen as the setting for many a Hollywood blockbuster, including Star Wars and Ocean’s Eleven, Bellagio is beloved by the royalty and the rich and famous.



If looking out over the rolling hills of Tuscany is your idea of heaven, then Montepulciano is the lookout you’ve been waiting for. Known for its winemaking traditions, Renaissance palaces, 16th-century cathedral and endless tiny shops peddling cheese, pasta and wine, are best enjoyed with a glass of local red in hand.


San Marino

Dramatic is the best way to describe San Marino, thanks to its striking castles perched on mountainous peaks. Arrive via cable car and check out the changing of the guard in front of the Palazzo Pubblico for a step-back-in-time dose of pomp and ceremony.



Sicily is feted for its old-school Italian ambience and traditional towns, and Ragusa is one of the highlights. Boasting Baroque architecture and plenty of character, it’s easy to lose track of time with a gelato in hand wandering its cobbled laneways.

For an iconic photo, take the plunge and conquer a serious number of steps to the lookout between the new city and the old town, Ragusa Ibla.

Polignano a Mare

With a glamorous clifftop location overlooking the Adriatic Sea, Polignano a Mare is one of Italy’s prettiest seaside villages. Home to ancient winding streets, whitewashed houses with striking views and a heap of history to discover, don’t miss Blue Flag Beach, handmade local ice cream and, if visiting in summer, watching the heart-stopping cliff diving!



If sun-drenched days and swimming in turquoise waters sounds like your idea of the perfect getaway, then book a stay in Cefalu. Enjoying an idyllic location in the north of Sicily, highlights include a drop-dead gorgeous cathedral, medieval streets, traditional restaurants dishing up the day’s fresh catch and unrivalled views over the Tyrrhenian Sea.



If medieval architecture, gothic houses, rustic palaces, and churches float your boat, then Gubbio in Umbria will be right up your cobblestoned alley. Take the birdcage cable car to the top of the mountain behind the town for a memorable view over the ancient buildings below.



As lively as it is pretty, Vernazza is renowned for its divine gelato, charming marina, tasty pizza and plenty of chic spots to sit and enjoy with view with an Aperol spritz. Stretch your legs and wander to the top of the Monterosso walking trail to capture a great photo over the entire town.



Colour is king in Burano, a brightly hued island town in the middle of the Venetian lagoon. Famous the world over for its artisan glass blowing, its painted buildings are equally worth a visit.

Less than an hour by ferry from Venice, an overnight stay on the island will give you plenty of time to enjoy the colours (and cafes) in all their glory at different times of day, including sunrise and sunset.


Tucked behind the stone and spires of the Dolomites in southern Basilicata, the pretty pastel houses of Castelmezzano look even more magical at daybreak, dusk and under the floodlights which illuminate its craggy profile at night, making it the perfect spot for romance.



When it comes to choosing good-looking towns, the Cinque Terre punches above its weight, with colourful villages clustered together competing for the prettiest town title.

Riomaggiore is a definite contender thanks to its 13th-century roots, dramatic cliffs and lush vines spring into beautiful bloom if you get the season right. Don’t miss the traditional local snack – fresh calamari, fish and chips served in a paper cone.



Sitting pretty with views over the Tyrrhenian Sea, the walled village of Capalbio is a town full of secret squares, alleyways, arches, and doorways just waiting to be discovered.



Looking like something plucked from the pages of an old English fable, the quirky whitewashed conical-roofed trulli of Alberobello would fit right into a fantasy film where the characters are fairies, gnomes, and elves – not local Italians. And yet, here they are, still standing after centuries, in the heart of Puglia.



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