Icons united
Riva and Ferrari have reunited for the 2023 Formula 1™ season.
16 March 2023
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Red and aquamarine thread ties together the history and success of both these modern-day legends – Riva and Ferrari symbolise everything iconic and unrivalled about Italian-made products, which thrive on masterful craftsmanship and an extraordinary ability to innovate.
This communion of values and goals is confirmed by the presentation of the new Formula 1™ racing car produced by the Maranello-based company for the 2023 season and the announcement that this year too Riva will be official sponsor of Scuderia Ferrari in the Formula 1™ World Championship, now in its 74th year.
The Riva logo will appear on the Ferrari SF-23s and helmets of Scuderia Ferrari’s two drivers, Charles Leclerc and Carlos Sainz Jr, sealing a partnership that promises another season of spectacle and excitement.
“Number ones understand each other, and teaming up comes naturally to them,” said Ferretti Group CEO Alberto Galassi.
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“Riva and Ferrari are so alike in so many ways – from their supreme style and beauty to their striving for perfection in every detail – that when Charles Leclerc and Carlo Sainz Jr climb out of their racing cars, they choose our magnificent boats to relax and have fun on.
“In Formula 1™ I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product.
“I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”
The world’s most famous yacht and motorsport brands have had a joint presence starting with the Bahrain Grand Prix, the season’s first event, which ran from 3 to 5 March, and will continue through to the Abu Dhabi Grand Prix, the last stage of the Formula 1™ 2023 World Championship held from November 24 to 26.
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