Green rises

Princess Yachts has announced the appointment of Will Green as its new CEO.

Photography by Princess Yachts Ltd

31 August 2023


Will Green will take the helm at Princess Yachts, replacing Antony Sheriff.

Green has been a member of the team at Princess Yachts for 20 years, most recently serving as executive director, commercial.

The company says he’s been instrumental in driving the sustained period of commercial success enjoyed by the business in recent years, and has been critical to establishing the Princess Yachts as one of the “leading luxury yachts manufacturers in the world today”.

“It is an honour to be appointed CEO of Princess,” says Green, “Those who know me will recognise the passion I have for the brand, so this is an exciting opportunity to shape the next chapter for the business and build on its amazing legacy.

“I’m excited and privileged to work alongside a very talented team that has achieved a long track record of success.

“Together, with the support of our controlling shareholder KPS Capital Partners, I know we can build on this further with investment in some key areas and by focusing on what we do best – building exceptional yachts for our customers.”


Green is replacing Antony Sheriff who is leaving the company to pursue other endeavours.



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