07 February 2024
Exhibitor applications have opened for the 55th edition of the Sydney International Boat Show. The annual show will return to the International Convention Centre (ICC) Sydney and Cockle Bay from 1 to 4 August 2024.
Presented by the Boating Industry Association Ltd. (BIA) in conjunction with event delivery partner, Mulpha Events, the four-day event set in Sydney’s Darling Harbour will showcase the best of the boating lifestyle, from the large fleet of powerboats and sailboats on the event marina, through to exhibitors displaying the latest trailer boats, personal watercraft and marine technology in the halls.
After strong visitation last year, 2024 is set to be even bigger, with highlights to include an on-water display with more than 200 boats, over 19,000 square metres of indoor exhibitor space, and entertainment and activities including fishing masterclasses, water-sports demonstrations, marine education, marine industry awards and kids’ activities.
Organisers are urging prospective exhibitors to register, with applications now open for brands looking to enhance their presence and customer reach across the Australian marine industry.
BIA president Adam Smith says the Sydney International Boat Show is a highlight of the boating events calendar, as well as a popular day out for the whole family.
“While the show caters to everything the serious or new-entry boater requires in one location, it really has become a great day out for all ages and interests, especially those exploring options to immerse themselves in the great outdoors on our famous harbour and fantastic waterways across the state,” he says.
This year exhibitors and visitors can also expect some changes to the layout, including an expanded and reconfigured exhibition space at the show’s purpose-built marina in Cockle Bay, an expansion of the Discover Sailing & Paddling Hub and entertainment stage, and additional displays and activities throughout the show precinct.
“With water being a primary factor in the iconic Australian lifestyle, the marine and boating industry plays an important role,” says Smith.
“This show brings together the boating community, from existing to new, to engage, educate and network with each other and the community face-to-face. The event sets a solid foundation for the industry to develop and grow nationally, and globally, in the year ahead.”
Off the back of last year’s event, the BIA commissioned an independent economic and social impact report for the first time. The findings revealed that the event had an AU$345-million impact on the economy, created 980 jobs and generated approximately AU$147 million in sales and orders based on respondent estimates.
The report also found the event, which attracted close to 47,000 visitors, not only delivered a significant economic result but also proved a success in social benefit.
“We’re delighted to work once again with our event delivery partner Mulpha Events to produce an innovative and engaging world-class event.
Key areas of focus that we have identified for this year’s event are around diversity, sustainability and fostering employment and careers across the industry,” says Smith.
“I have no doubt that our existing formula coupled with our new initiatives for 2024 will further cement the event’s reputation as not only a standout event nationally but one of a limited number of internationally recognised boat shows on the global boating calendar.”
In 2023, the show attracted 46,919 visitors, 233 exhibitors, 220 boats on water, 424 boats in the halls across 19,030sqm, and launched 68 new products.
General public admission tickets go on sale in June 2024.