Custom culture
Custom Line and Venini have formed a partnership in exclusive events, uniting the worlds of yachting and design.
02 September 2021
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Custom Line, part of the Ferretti Group and Venini, the storied artistic glass company known worldwide for the excellence of its creations, have teamed up for upcoming European events.
Custom Line and Venini will present their new products from the Ferretti Group Private View in Monte Carlo to the Fuori Salone at the Milan Furniture Fair, and from the Cannes Yachting Festival to the Monaco Yacht Show.
Heritage, Italian design, quality, hand-craftsmanship, ongoing innovation and exclusiveness are the values shared by these two pinnacles of Made in Italy excellence, which for a whole month will be offering their customers unique emotions and experiences.
During the Fuori Salone, the most eagerly awaited international design event of the year, held from September 4 to 10, the Venini boutique in Via Montenapoleone in Milan and Custom Line celebrate their partnership with an exclusive exhibition dedicated to the union of art in naval tradition, design and contemporary art.
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The creations presented by Venini include the iconic Plate by Tapio Wirkkala and Acqua by Michela Cattai, not to mention Otto by Luca Nichetto and Celesti by Atelier Oi.
In parallel with the Salone del Mobile, the two brands will also continue their joint activities during the top events that welcome in the new yachting season.
The timeless designs created by Venini will be featured on Custom Line yachts at the Ferretti Group Private Preview (Monte Carlo, 2 to 4 September), the exclusive international yachting event at which owners and guests can find out about the new products launched in 2021, such as the Custom Line Navetta 30; the Cannes Yachting Festival (Cannes, 7 to 12 September); the Genoa Boat Show (Genoa, 16 to 21 September); and the Monaco Yacht Show (22 to 25 September),
Customers will have the chance to admire the artistic harmony generated by this creative partnership, characterised by a rich variety of styles and forms of expression.
Custom Line and Venini, two of the world’s most iconic luxury brands, are the epitome of Italian design at its most sophisticated and, in the coming months, they will continue to surprise fans with new projects permeated by their hallmark creative quality and fine hand craftsmanship.
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