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Thailand Yacht Show report an increase in visitation as interest continues to build.
29 January 2020
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With significantly better crowds than last year and a packed entertainment schedule, the fifth edition of the Thailand Yacht Show, held at Royal Phuket Marina from 9 – 12 January 2020, has been deemed a success by show organisers, with just shy of 5,000 visitors over the four days.
The Thailand Yacht Show consolidated its place as a key marketing platform and revenue generator for the local Thai yachting industry, as well as promoting Thailand as an Asian destination in the global yachting arena.
The Show transformed the “small but perfectly-formed” marina into a bustling schedule of entertainment and an impressive showcase of luxury products.
The on-water display was a first-class line-up of luxury yacht models, including 12 Asian and World premieres, from the region’s leading brokers and some of the biggest boat builders from around the globe. In addition, a number of brokers chose the Thailand Yacht Show as the location to announce their new regional dealer partnerships.
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“Despite difficult circumstances and very short time frame once again, TYS 2020 was the best year yet – as attested by almost 5,000 visitors, over 100 exhibitors and brands and a dozen or so yacht sales confirmed by several exhibitors both during and shortly-after the Show,” said Co-Founder & CEO, Andy Treadwell.
“TYS continues to help drive the growth of the region’s wonderful maritime industry and the huge economic benefits it will bring to local communities.
“But we can do much better. If everyone joins together in a cohesive industry gathering, and with more sponsorship support for a proper Asia-wide marketing campaign, we can build an ever-growing show that delivers real results in a burgeoning marketplace that we should be driving ourselves.”
The exhibitor line-up was at an all-time high with 100 participating from a diverse list of industries, including marine leisure, high-end property developers, leading names in the automotive industry, luxury jewellery, hospitality food and beverages. A healthy mix of high-net-worth buyers, sellers and aspiring yacht owners with an appetite to spend flocked to the docks where a number of the exhibitors recorded impressive boat sales.
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