Charm offensive

Superyacht Australia will have a strong presence at the Monaco Yacht Show supporting a showcase of the Australian Superyacht industry capability and promoting Australia as a world class cruising destination offering safe, secluded and pristine waters.

Photography by TEQ

21 September 2017


Key players from the Australian superyacht industry will be present ensuring a good cross section from all industry sectors represented including agents, brokers, equipment manufacturers, refit and repair yards, superyacht builders, designers and media.

Superyacht Australia are pleased to announce that for the first time Tourism Australia are supporting the Australian Superyacht industry and will be sharing a stand in the Australian Pavilion (Darse Sud QS59).

Ms Edwards, CEO of Superyacht Australia said “It’s fantastic to receive marketing support from Tourism Australia for the first time as they realise the tourism value of the Australian superyacht industry with current contribution to tourism spend at $195 million”.

Australian companies exhibiting include award winning Echo Yachts (Darse Sud QS58), who will unveil their new Adventure Support Yacht named ‘Project Echo’ designed in collaboration with renowned industry experts Bannenberg & Rowell Design, Triton Submarines and Incat Crowther Naval Architects.


Other exhibitors include VEEM (Darse Sud QS52) who are proud manufacturers of their state-of-the-art Gyro; and for the first time key refit and repair yards Rivergate Marina & Shipyard, Gold Coast City Marina & Shipyard and The Yard Brisbane in Australia have joined forces to promote their world class refit and repair capabilities (Darse Sud QS59).

Other key Australian superyacht players present in the Australian pavilion are Acutec Systems, Ocean Alliance, BSE Shipyard, Ensign Ship Brokers, Major Yacht Services, Muir Winches, Super Yacht Group Great Barrier Reef, Spear Green Design, Superyacht Western Australia and Sydney Superyachts. These companies will be contactable by visiting the Superyacht Australia/ Tourism Australia stand (Darse Sud QS59).

Superyacht Australia will be hosting a Breakfast briefing on the Friday morning of the show for key global industry players.

This briefing will provide up to date information on key developments within the Australian industry.

Key Australian stakeholders will discuss the 21 new anchorage points in the Great Barrier Reef, the new port of clearance at Southport Yacht Club on the Gold Coast to facilitate demand at the upcoming Commonwealth Games, the current crew visa system plus advising captains and charter brokers about the iconic cruising grounds and latest itineraries available to education those in attendance of the unique experience owners are looking for.

Ms Edwards said, “Owners and charter guests are well versed in charter opportunities available in the Mediterranean and the Caribbean, and they are now searching for the new regions to explore.

While the Asia Pacific region is often referred to as yachting’s third destination, many of the cultural riches, natural landscapes and unique cruising opportunities that our region has to offer are still relatively unknown.

Stronger relationships with governmental authorities, enhanced transparency and consistency in rules and regulations throughout the region, along with the careful guidance of industry leaders, lead many to predict that Australia’s status in the region will elevate to the world’s second cruising destination in less than a decade.

“By harmonising superyacht cruising regulations throughout South East Asia and the greater Asia Pacific region we can help make the area more appealing and easier to navigate, allowing captains to focus on the owner and guest experience as they cruise in these stunning waters.”

Talented indigenous Australian entertainers the original Yothu Yindi band member Witiyana and his world-renowned son Yirrmal, will be entertaining the public with the beautiful sounds of the didgeridoo and aboriginal songs at the Australian Breakfast and on the first day of the show at the Superyacht Australia/Tourism Australia stand (Darse Sud QS59). Guests are welcome to drop by the Australian Pavilion on the first day to see this wonderful cultural display of Australia.

Superyacht Australia will also be launching their latest magazine on the first day of the show, a glossy publication showcasing the Australian industry and providing key industry updates and cruising information.

It certainly appears that the game is changing down under as it becomes evident to the global superyacht fleet that Australia has it all.





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