Car chameleon

The BMW i Vision Dee, an acronym for Digital Emotional Experience, was unveiled at the 2023 Consumer Electronics Show in Las Vegas in early January.

Hailed as “a milestone on the path to the next model generation, the NEUE KLASSE, coming in 2025”, I Vision Dee is described as the world’s first “colour-changing” car.

Minimalist and boxy, the design features a kidney grille that spans the width of the front and blends into the headlights and serves as a canvas for the car’s bright colours – 32 colours which can form hundreds of combinations and patterns.

The BMW Mixed Reality Slider is the central operating control that gradually transforms the windscreen into a full-scale portal to a digital experience. Shy-Tech touch sensors on the instrument panel allow the driver to set four different levels for the digital content to be projected on the windscreen. The levels start with driving-relevant information, adding content from the communications system, moving on to an augmented reality projection, right up to entering a fully virtual world.