Brand building
RH Bluewater Marine has been an appointed an authorised Integrity Motor Yachts dealer as part of the brand’s expansion into the booming Australian recreational boating market.
22 May 2021
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The brokerage house will debut its relationship with the ever-popular trawler-style motor yachts at this week’s Sanctuary Cove International Boat Show.
“We are excited to welcome Rafe Holm and his team to the Integrity dealership network. He comes with decades of professional experience and a lifetime of boating. His customer service philosophy echoes our own and is evident in the long stand nature of his customer relationships,” explains Lee Randall, Business Development Director for Integrity Motor Yachts.
RH Bluewater Marine is headed by Rafe Holm and has been operating for 22 years in boat brokerage, production and training of operators such as VMR and Water Police. Rafe is also a qualified mechanic, adding his technical skills to the solutions he provides customers. He also brings a lifetime of boat ownership allowing him to empathise with the customer.
“I have been long time industry friends with the Integrity Motor Yachts team and when the opportunity arose to be a part of the dealer network, I jumped,” states Rafe Holm, Dealer Principal and Managing Director.
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“The Integrity range of motor yachts is ideal for my client base. Their overall finish is exceptional. They are versatile vessels for the bay cruiser as much as the long-range voyager. And of course, the luxurious comfort.”
RH Bluewater Marine is renowned for its commitment to the customer experience. Rafe holds regular owner days where he is out on the water with customers and their motor yachts imparting his decades of boating experience along the entire Queensland coastline to new boat owners.
“We were impressed by Rafe’s relationship with his customers,” says Mr Randall.
“He fosters long term relationships with boating aficionados and sees them through their boating journey. He works hard to find them the perfect yacht and ensures they make the most of their lifestyle investment. That is what Integrity stands for; the relationship does not end with the sale. We are a family.”
The Integrity Motor Yachts range extends from 34 to 60-feet across the Classic and, now, modern SX designs in both Sedan and Flybridge configuration. The brand is known for its wide walkarounds decks, expansive entertainment areas, and value for money. The motor yachts are trawler-style, full displacement cruisers with long-range capabilities and are enjoying a boom in current market conditions.
Mr Randall explains, “The Integrity Motor Yachts range has been riding the wave of Australia’s focus on home-based lifestyle. Off the back of this, you can expect an expansion of the range and designs.”
Rafe Holm will be a key figure at the Sanctuary Cove International Boat Show running from 20 to 23 May 2021 on the Gold Coast. Integrity Motor Yachts will have four vessels on display On Pier E/F, 340SX, 380 Sedan, 380SX and 460SX.
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