Boat show success for SSL
Swan Super Lines is celebrating the sale at the recent Marina Mirage Boat Show of the iconic Lloyds-built Southern Cross II, built for Alan Bond to support his America’s Cup campaign in 1983.
Photography by Swan Super Lines
27 June 2017
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“We are very satisfied with the results of the Marina Mirage Boat Show, held during ‘boat show week’ on Queensland’s Gold Coast,” said SSL director, Ian Swan. “The sale of Southern Cross II is our third sale of a Lloyds’ ship in three years, following on from Corroboree and Dreamtime.”
In the same period, SSL has sold two other aluminium charter vessels: MV Quest II out of Melbourne and Pharlap on the NSW Central Coast.
“It proves that, with the right product, strategic marketing, networking and a strong professional presence, boat shows attract buyers.”
During the Marina Mirage Boat Show, VIP guests were shuttled by helicopter between Sanctuary Cove and Marina Mirage.
“The quality of visitors was exceptional,” added Mr Swan. “They were astounded at the range of large vessels available and were keenly interested in exploring the options, including putting boats into charter.”
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Built by Lloyd’s Ships Holding Brisbane and designed by one of the most respected Naval Architect in the world, Jack Hargraves, Southern Cross II earned its place in the fleet of legendary Australian vessels.
Southern Cross II comprises three staterooms, each with ensuite midships on the lower deck, while crew quarters are forward. In 2004, its owner spent more than one million dollars on new engines and upgrades.
A proven world traveler, Southern Cross II has crossed the Atlantic under her own power, cruised the Mediterranean, circumnavigated Australia, travelled Brisbane to San Diego and returned via Acapulco, Tahiti and Fiji.
Coinciding with SSL rebranding, including new website and corporate livery, SSL and Mick Ellison of Mano’s hosted the traditional OUT OF THE BLUE function during boat show week, an important networking event raising much-needed funds for local children’s charity, Paradise Kids, which supports children experiencing trauma, grief and loss. Charter partner, Crystal Blue Yacht Cruises hosted Sunset Cruises from Marina Mirage, which proved extremely popular, particularly with the balmy weather in May.
“2017 has proven to be brilliant so far,” said Mr Swan. “There is a growing interest in vessels in Survey, which is complicated with the new system, but we have navigated our way in this area, dealing with ASMA regulations, and can assist clients looking for motor yachts for charter. We are gearing up with our arms throughout Australia for a massive second half of the year.”
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