Johnnie Walker has launched a first-of-its-kind luxury whisky experience on Pitt Street Mall just in time for festive shopping season.
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As the countdown to Christmas begins, Johnnie Walker is inviting busy festive season shoppers to enjoy an indulgent end to the year with the opening of Blue Room, an opulent whisky tasting experience, on Pitt Street Mall.
Marking the first time a bar-style experience has opened in Sydney’s inner-city shopping precinct, the Blue Room offers Scotch lovers, first-time taste-testers, and gift-givers alike a reprieve from the hustle and bustle of festive shopping, serving up a blue oasis where guests can enjoy tasting the flavours of Johnnie Walker’s extensive award-winning range, including the venue’s eponymous Johnnie Walker Blue Label.
From Friday 17 November to Friday 29 December, shoppers will be able to swap their usual gift-shopping routine for a new festive tradition at the Ritual Bar, the ornate centrepiece of the Blue Room, where guided tastings are hosted by expert whisky connoisseurs.
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After enjoying a tasting at the Ritual Bar, guests will also be able to delve into Johnnie Walker’s storied history, explore its most popular premium selection, including limited-edition and rare varieties such as the Johnnie Walker Blue Label Lunar New Year Edition and prestigious John Walker & Sons King George V, and purchase bottles for themselves or as a gift.
As a special touch, glassware specially designed to highlight the unique flavours of the whisky and personalised engraving will also be available.
“We’re delighted to be swinging open the doors to a brand-new whisky experience for the first time in the heart of Sydney’s central shopping district,” said Melissa Barry, Marketing Manager for Johnnie Walker Australia.
“Beyond the invitation to dive deeper into the world of Johnnie Walker, the Blue Room is a space where shoppers can indulge in a moment of quiet luxury during the busy festive shopping season, conveniently enjoying a dram or picking up a thoughtful last-minute gift for the Scotch lover in their life.”
A whisky heaven waiting to be discovered behind striking blue doors, the Johnnie Walker Blue Room is located at Shop 03G/5050 Pitt Street and will be open from Friday 17 November until Friday 29 December 2023.
Bookings for a tasting session at the Johnnie Walker Blue Room are now open for $20 per person.
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