Pearl Yachts expand horizons
With the new Pearl 72 making headway alongside her sister ship Pearl 62, Pearl Yachts is ready to expand its horizons.
01 March 2022
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In the past 12 months, British boutique shipyard Pearl Yachts introduced the new Pearl 72. Together with the award-winning Pearl 62, she has proven the global appetite for the Pearl product.
A further push is planned for 2022, spearheaded by a new sales office, opening in April. With an eye to the future, the brand is forging new partnerships, further developing the sales and support network around the world.
Since its founding, Pearl has firmly established and maintained a reputation as the Atelier of Yachting. The brand offers clients an exclusive experience with personal attention throughout the process, backed up by their industry-leading Five-Year Warranty.
The shipyard’s resolve has been tested by growing demand. As of now, 20 units of the new Pearl 62 have been sold. A further six units of the new Pearl 72 were also sold, ahead of its launch at the Cannes Yachting Festival in September.
The worldwide yachting frenzy is compounding with Pearl’s edge in the Flybridge market. Additionally, the company offers the unique British design duo Kelly Hoppen CBE and Dixon Yacht Design.
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Kelly’s studio keeps clients coming back by launching exciting new themes with every model. In the same way, Bill Dixon’s team have the experience to develop seaworthy, elegant naval platforms that always manage to offer something extra. The end result brings a sense of fresh air to the industry.
The sales and service network is also expanding, following the appointment of Jeff Brown Yachts in San Diego. Additionally, the company is making friends across the globe, meaning fans of the brand in presently unserved regions likely don’t have long to wait.
Pearl is focusing on building up the internal structure to better support the network. A flurry of new appointments to key team positions are coming just ahead of the new Swanwick sales office opening in April.
On the topic, Managing Director Iain Smallridge remarked, “Last year wasn’t without its challenges. One might think Pearl is just riding the wave of renewed interest in yachting, but it’s been a balancing act.
“We wanted to take maximum advantage of the momentum without letting that wave wash away. That’s why we’ve channelled the success of this year to improve all aspects of our business.”
“Expanding the network and bringing in new talent is paramount, especially as we prepare to launch several new models over the next three years.”
Smallridge continued, “As with the Pearl 62 and the 72, each design will bring something new to that sector of the market. We can barely wait to share them with our clients, stakeholders and friends.”
Pearl Yachts was founded in 1998, with the aim of designing a range of luxury motor yachts that offer voluminous interiors combined with opulence and design excellence.
Pearl Yachts is now one of the UK’s most prominent shipyards. Every Pearl motor yacht is designed and built to exceptionally high standards, using quality materials and experienced craftsmen. Pearl’s fleet consists of the Pearl 62, the Pearl 72, the Pearl 80 and the flagship Pearl 95.
All newly launched Pearl Yachts are covered by a unique, comprehensive five-year warranty program.
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