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Bespoke bonds

Known for their shared values of unrivalled craftsmanship, prestigious heritage and bespoke approach, Sanlorenzo and Rolls-Royce Motor Cars will collaborate in Asia Pacific for the regional launch of the new Rolls-Royce Cullinan, all-terrain vehicle.

Photography by Rolls-Royce Motor Cars

31 May 2018


Named for the largest diamond ever discovered, and presented to the world 10 May, Cullinan is destined for a highly successful, dynamic, well-connected and highly mobile generation of owners seeking exclusivity while leading active outdoor lives and are keen to explore the world.

This pinnacle, super-luxury SUV is perfectly synchronised with the new cross-over line from Sanlorenzo, the SX line comprising SX72 (2019) and SX88 (2018) and designed as a perfect platform for luxurious “living on the sea”.

Positioned as the world’s first super-luxury all-terrain SUV,  Cullinan has also teamed up with National Geographic to prove the model’s endurance over three continents and 12,000 miles of the world’s toughest terrain.

With over a century of heritage and craftsmanship, Rolls-Royce is synonymous with leadership in the bespoke car industry and the partnership with Sanlorenzo coincides with the yachting atelier’s recently celebrated 60th Anniversary at Elite Days in La Spezia. With its limited yearly production, full order books for the coming years, and a growing number of superyachts on order, Sanlorenzo has strongly positioned itself in yacht design and production worldwide.


“We’ve always liked the idea of Sanlorenzo collaborating with Rolls-Royce, since we recognise they have the same quest for world-class engineering, quality and attention to detail and personalisation. But, most of all, Rolls-Royce has a modern yet timeless style and elegance that identifies with Sanlorenzo.

“To see two prominent brands, who are leaders in excellence within their own sectors, has been a natural step and it’s surely a great honour for us, especially on this prestigious occasion”, says Massimo Perotti, Sanlorenzo SPA Owner and Chairman.

“To partner with such a prestigious brand as Rolls-Royce is not only an opportunity but also a very natural fit. Two world leading brands recognising their uniqueness and synergy. For this exciting Rolls-Royce launch we see the launch of an industry changing model breaking boundaries and challenging the super-luxury market,” adds Nick Stratton, Sanlorenzo Asia Sales Manager.

“We see these synergies also with the latest models from Sanlorenzo. The unique partnership sees an Asia wide collaboration to bring the best in motoring and yachting across the region.”

Rolls-Royce Motor Cars’ Asia Pacific Regional Director Paul Harris said, “The super-luxury lifestyle of our customers is evolving and expanding. Luxury is no longer an urban concept.

“We created Cullinan to provide uncompromised luxury over all terrains. It is Effortless, Everywhere. In addition, many of our customers have a shared passion for yachting, so we look forward to this partnership with Sanlorenzo.”

The launch campaign in Asia Pacific will consist of a series of exclusive events to be held in Japan, South Korea, Hong Kong and Singapore over June and July where Sanlorenzo will be the Affinity Partner to Rolls-Royce, inviting yacht owners and buyers for this unique preview before the car arrives at local dealerships later in the year.

In Asia, Sanlorenzo yachts and superyachts are currently cruising in Hong Kong, Mainland China, Taiwan, Indonesia and Singapore.



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