Azimut|Benetti milestone
An increase in new orders in 2021 culminated in a record year for Italian group Azimut|Benetti, with a balance of over €2 billion for the first time in its history.
25 May 2022
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This incredible performance, which is synonymous with Azimut|Benetti’s long-term economic and design solidity, is the result of both brand’s rich and diversified product portfolio and new models that have introduced trends in the industry, including the 38-metre Grande Trideck for Azimut and Oasis 40M and B.Now 50M for Benetti.
These models have been particularly well-received as they’re designed for long periods of time on board and promote a new concept of luxury.
At the same time, the models feature the characteristics of design, innovation, performance and sustainability that are staples of all Azimut|Benetti creations.
The desire expressed by contemporary owners to enjoy spaces ever closer to the water has driven sales of the Grande Trideck, Azimut’s 38-metre flagship and the first three-deck yacht. A recent winner at the 2022 Miami Innovation Awards, this model has already sold 16 units.
For Benetti, the 2021 World Superyacht Awards winner Oasis 40M and the B.Now 50M have delivered record-breaking sales for the brand.
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In less than three years, 20 order for Oasis 40M and 15 for B.Now 50M have been placed for the two categories of megayacht. These are outstanding numbers, considering yards usually regard three deliveries per season of yachts this size to be a success.
These results have been made possible by the Group’s ability to anticipate trends and interpret the desires of the modern owner, who today prefers a closer relationship with the water.
For this, Benetti has invented the Oasis Deck®, which transforms the traditional swimming and sunbathing area into a floating beach.
There has also been sustained demand for the greenest models in the Benetti fleet. The brand has been working for years to mitigate the environmental impact of its boats and even in the 37M segment, out of a total of nine orders for B.Yond, four of the units will be equipped with hybrid propulsion systems.
“I think the key to our success in recent years has once again been the combination of courage and enthusiasm with which the company as a whole has sought to push the boundaries: in new models, in manufacturing excellence and in new sustainable technologies,” says Giovanna Vitelli, Azimut|Benetti Group Vice President.
“Our efforts have been repaid with significant results, which we will invest in further incredible novelties that we are already working on, as well as in sustainable growth and in our people.”
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